Research On The Marketing Strategy Of Privacy Computing Software For F Enterprise

As an emerging technology,privacy computing can make data "available and invisible" in the process of circulation,and release the shared value of data circulation while protecting data security and privacy.In the context of stricter national data supervision,as a pioneer in the privacy computing industry,Company F has laid a certain foundation for industry competition in the early development process of the industry,but it also has many problems in its own marketing management.It is very important to establish a scientific marketing road,maintain its own first-mover advantage in the industry,so as to resist the impact of competitors and establish a corporate service brand image.Based on the research and description of the business status of F Privacy Computing Software Company,this paper takes the theoretical basis and methods related to marketing as a guide,through literature research,field research,interviews,etc.,and analyzes the current situation of marketing and market demand.In terms of marketing,computing software companies have problems such as unclear target market positioning and lack of competitiveness in single software product marketing.Combined with STP marketing strategy theory and 7P marketing theory,on the basis of optimizing the target market,it focuses on products,prices,channels,and services.Process and other marketing elements,optimize and improve F company’s current marketing strategy,and provide a certain guiding role for F company’s later service marketing strategy implementation.At the same time,the analytical tools,methods,theories and research ideas adopted in the article also have certain reference significance for the start-up information technology service software companies that have common characteristics with F company.