Research On The Token Design Of Data Circulation Market Based On Value Network

With the development of information technologies such as big data and artificial intelligence,the magnitude of data and information shows an exponential growth trend,and the world is in a stage where the traditional economy and the digital economy overlap.Under the background of the development of big data,the big data industry has been born,so the era of digital economy has begun,and data has become a very important factor of social production.The same data can play different values in different scenarios,and different but interrelated data can bring different sparks,which create more social value and wealth by circulation and accumulation.Therefore,the circulation of data is a necessary means to maximize the value of data.However,judging from the current development status of the data circulation market,the overall transaction volume of the market is very poor,and the transaction efficiency is low.The problems such as unclear laws and regulations,difficult to definitie data ownership,unclear responsibilities and no standardized behavior of market subjects,and inadequate government supervision are putting the development of the whole data circulation market in difficulties.As an important factor in enterprise development and social progress,data has been shelved and cannot play its role as a strategic resource.Based on the above background,this study analyzes the core industrial chain and industrial ecology of the data circulation market and combs the current situation of the data circulation market by using the methods of literature review,systematic analysis and exploratory research.In view of the problems existing in the circulation market,a new model of data circulation based on the value network was constructed,and the concept of token was introduced into the data circulation market,to create a fair and healthy market development environment for data transactions.Through the research,it is found that the data circulation market is still in a very primary stage.In addition to the apparent problems such as unclear laws,lack of ability and complex technology,the lack of core industry chain is the result of insufficient supply and sluggish consumption in the market.After fully understanding the existing market transaction mode of data circulation market,this paper studies the construction of a new data circulation market transaction mode based on the value network with the help of the technical characteristics of the blockchain and the economic characteristics of the token.Based on the theoretical foundations of incentive theory,organizational sociology,new institutional economics,and point-based management,this study also designs the issuance and circulation mechanism of Right Token,Value Token and Consumer Token.At the same time,it introduces the role of investors into the market to enrich the market ecology of data circulation.The new data circulation model and token design method proposed in this study will pass the behavior of market subjects and the value of data,stimulate the enthusiasm of each market subject in the data circulation market to participate in data trading activities,improve the data circulation industrial chain,and create a data circulation market trading environment with clear division of labor,more work,concerted efforts,and virtuous cycle.The new data circulation model and token design method proposed in this study can tokenize the behavior of market entities and the value of data,stimulate the enthusiasm of various market entities in the data circulation market to participate in data trading activities,and can improve the data circulation industry chain,to create a healthy trading environment of data circulation market.