Research On The Application Of Brand Promotion In The Context Of Augmented Reality Technology

In this paper,in view of the consumer market in the brand promotion platform using augmented reality design,virtual/real interaction early warning of the augmented reality based on combining the concept of interaction,guide users around the high-quality UGC content producers as the core,strengthen consumers on brand building of brand community,to expand the application of augmented reality in the consumer market,Help enterprises to make better use of this technology to realize the brand promotion,research and develop a set of using augmented reality technology to build marketing model,at the same time with the actual case studies,in order to meet the current technical conditions,the augmented reality technology market construction and brand promotion mutually reinforcing ecological building consumer market.This paper firstly reviews the interaction concept of mobile terminal augmented reality technology and the development history of hardware devices from the technical level,and analyzes the application of this technology in the current consumer market according to the different application status of this technology in the industry/consumer market,especially the problems exposed in the design and marketing practice.A large number of researches have been conducted on the two application modes of independent AR interactive programs and AR filters,as well as their market feedback in the consumer market,and the limitations of AR technology application under the current technical background and experiential marketing background have been analyzed.Based on the current situation of the application of the consumer market of augmented reality based on the study of the summary and analysis of the technology of the current in the consumer market promotion forms of its good market bother crying-AR filter features of visual arts,and the technology applied to specific case brand promotion design involves all aspects of the brand image,In this paper,the author puts forward the advantages and feasibility analysis of the concrete presentation of brand community and the optimization of consumers’ emotional cycle in Internet products in the theoretical system of brand image by using augmented reality technology.Finally,based on the actual case,based on the visual characteristics of augmented reality interactive experience and the current consumer’s trade-off considerations for the use of mobile Internet products,an interface design strategy for the promotion platform designed for a hypothetical brand is formulated.The feasibility of putting this practice into the consumer market in the future is verified through comparative testing and user experience research.Point of this article innovation lies in combining with ar filter brand of visual performance characteristics and community building,to the technology used in interactive development has made a creative exploration in marketing practice,on the basis of consumer experience,ecology and brand promotion in augmented reality software demands both jointly promote service for the only goal,It reflects the flexibility and multidimensional application of subject knowledge.The promotion model and the supporting design practice indicated by the research result have good theoretical reference and practical application value.