| With the increasing development of the Internet and media technology,people’s thinking,thinking and behavior patterns are undergoing earth-shaking changes.The Internet has the technical advantages of fast information dissemination,wide dissemination and strong interaction,which has profoundly changed the way people obtain information and opened up a new fertile soil for "network education".As the indigenous people of the Internet,college students are active in thinking and easily affected by new things,and have undoubtedly become one of the most influential groups in the Internet era.However,the collision of pluralistic values,the overflow of pan-entertainmentism,and the spread of undesirable content such as massive false information and non-mainstream and nonauthoritative in cyberspace can easily cause cognitive bias among college students whose ideas and concepts are not mature,erode their values and socialist ideals and beliefs,and weaken the effectiveness of college students’ ideological and political education.Therefore,in-depth exploration and analysis of the impact of the Internet on the dissemination of ideological and political education of college students is of great significance to further enhance the effectiveness of ideological and political education dissemination,give play to the positive effect of "network education",and improve the level of ideological and political awareness of college students.Based on the relevant theories of ideological and political pedagogy and communication,this study combines quantitative research with qualitative research,takes college students as the research object,and explores the negative factors and mechanisms affecting the communication effect of college students’ ideological and political education from the three dimensions of Internet contact(contact time,contact content,and contact mode).It is found that the length of Internet contact(contact time),Internet entertainment content exposure(contact content),and Internet fragmented reading(contact mode)are significantly negatively correlated with the communication effect of college students’ ideological and political education.Internet dependence plays a part-mediating role in the influence of Internet contact on the communication effect of college students’ ideological and political education;The role of "gatekeeper" has a significant positive moderating effect on the relationship between Internet contact and the communication effect of college students’ ideological and political education.According to the research conclusions,this paper puts forward countermeasures and suggestions to enhance the communication effect of college students’ ideological and political education in the Internet era: first,it is necessary to enhance college students’ online media literacy and establish a correct concept of value judgment;Second,it is necessary to improve the network information control system and strengthen the management of Internet content;Third,it is necessary to innovate the form of "Internet +ideological and political education" and promote the effective communication of online ideological and political education;Finally,we should attach importance to the construction of campus culture and enrich the campus life and spiritual world of college students. |
