In recent years,as the field of e-commerce is known and understood by more people,the rapid development of various industries in its field has led to the rise of many relevant professional groups.As a branch of the sports commentator industry,the E-sports commentator is an important carrier for the dissemination of E-sports events.This study takes the e-sports commentator as the research object,combines the professional identity theory,uses the participatory observation method and in-depth interview method to analyze the influencing factors and realization path of the formation of professional identity of the e-sports commentator,and promotes the successful establishment of professional identity of the e-sports commentator.This study aims at the current situation and difficulties of the e-sports commentator,analyzes the factors that influence the establishment of the professional identity of the commentator from the personal,organizational and industrial levels,and finds that the factors such as the professional level of the commentator,the development of the e-sports industry,the overall salary and social recognition will affect the establishment of the professional identity.Therefore,in order to further explore the realization path of the professional identity of the e-sports commentator,The commentator should start with improving the internal and external linkage.First of all,the e-sports commentator should focus on the realization of self-value,improve the commentator’s business ability,and create personalized professional characteristics.Second,the commentator should always interact with the outside world,and gradually break the boundaries of their own circle communication through the tacit cooperation with partners and the value creation with fans,so as to better promote the development of the industry. |