Winter·trace New Media Works Creation And Elaboration

The Olympic legacy is an important microcosm of Olympism and an ongoing process of social construction through the Olympic Games.Intangible legacy,as a manifestation of Olympic legacy,influences social development and civilization progress with far-reaching and lasting effects.With the background of deep media integration and modernized governance of Olympic legacy,this creation takes the cultural legacy of Olympic intangible legacy as the core of creation,transforms the academic viewpoint of "promoting the tangibleization of intangible legacy" through practice,visualizes the Olympic legacy through audio-visual symbols,and releases the development potential of legacy to a greater extent.By combining Chinese excellent traditional culture,Olympic spirit and modern elements through H5,short videos and animations,the article promotes the progress of modernizing Olympic legacy governance and the value of intangible Olympic legacy.The article proposes the social significance of the modernized governance of Olympic legacy from a realistic perspective,with a view to raising the social awareness of Olympic legacy governance.The article provides a reference value for legacy communication and governance in terms of both awareness and practice,promotes the maximization of the vision of Beijing Winter Olympic legacy governance,and demonstrates the Chinese solution of Olympic legacy governance to the international community.Mainly by introducing the concepts of cultural digitization and upgraded vision of expectation,and by combining the problems encountered during the creation process,this creation is explained and considered theoretically,which enhances the degree of integration between creative practice and theoretical guidance and makes the work possess a stronger logic.For example,the text points out the main creative ideas in the new media era,namely,using stable text to meet users’orientation expectations,using digital technology to realize multi-sensory interaction,and integrating emotional design to show humanistic care.At the same time,the article proposes three specific integration communication paths for the new mediaization of Olympic legacy:linking the Olympic cause and cultural industry,disseminating sports events and brand building,and linking national sports culture and Olympic spirit.