| The ice and snow craze brought about by the Winter Olympics effect is on the rise in the post Winter Olympics era.The upgrading of people’s consumption and leisure needs has made ice and snow sports tourism a popular choice for consumption,ushering in a period of rapid development.Changchun City,as one of the popular destinations for ice and snow sports tourism,has excellent ice and snow resource endowment and great development potential.However,the participation of the important group of college students in ice and snow sports tourism in the region is not ideal.This article is based on the concept and theory of leisure constraints,and aims to explore the impact mechanism of college students’ participation in ice and snow sports tourism in Changchun City through statistical analysis and the construction of structural equation models.It aims to deeply study the leisure needs and constraints of college students,a group of ice and snow sports tourism with huge consumption potential,in order to improve the efficiency and quality of participation in China’s ice and snow sports tourism,and promote the development of the leisure industry.This paper mainly uses the methods of literature review,questionnaire survey,logical analysis and mathematical statistics to explore the impact mechanism of Changchun college students’ participation in ice and snow sports tourism.The conclusions are as follows:(1)In the research on the impact mechanism of Changchun college students’ participation in ice and snow sports tourism,experience constraints,structural constraints,interpersonal constraints and personal internal constraints are the four major constraints affecting Changchun college students’ participation in ice and snow sports tourism,They jointly have an impact on the participation behavior of college students in ice and snow sports tourism in Changchun City.Among them,interpersonal constraints have the greatest impact on the participation of college students in ice and snow sports tourism in Changchun,followed by experiential constraints,personal internal constraints,and structural constraints.(2)In the influencing mechanism path of college students’ participation in ice and snow sports tourism in Changchun City,their own inertia plays the strongest role in the mechanism path of individual internal constraints affecting ice and snow sports tourism participation;The effect of "family and friends do not support me to participate in ice and snow sports tourism" is the most significant in the path of interpersonal constraints affecting the mechanism;The lack of time to participate in ice and snow sports tourism plays the strongest role in the path of structural constraints affecting the mechanism;The mechanism and path effect of "the environment of ice and snow sports tourism activity venues is not comfortable enough" on experience constraints and participation is the greatest.(3)The gender of college students plays a moderating role in the mechanism and path of individual internal constraints,structural constraints,and experiential constraints affecting the participation behavior of ice and snow sports tourism;The amount of participation experience of college students plays a moderating role in the mechanism path process of individual internal and structural constraints affecting the participation behavior of ice and snow sports tourism.Based on the conclusions drawn from the study,the following suggestions are proposed to enhance the participation of college students in ice and snow sports tourism in Changchun City: to enhance individual cognition and change participation attitudes;Reduce participation costs and increase travel opportunities;Improve service construction and upgrade tourism experience. |
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