Research On Influencing Factors Of Students’ Entrepreneurial Behavior In Higher Vocational Colleges

In the last few years,the number of college graduates in China has been increasing,which has aroused the public’s great concern about the employment of college students.College students are an important group to promote employment through entrepreneurship.College students’ entrepreneurial activities are an effective way to alleviate the pressure on social employment and play a significant role in promoting economic development of our country.In the era background of mass entrepreneurship and innovation and the construction of high-level higher vocational education system with Chinese characteristics,guiding higher vocational college students to start their own businesses can provide technical and talent support for China’s economic development,and thus can promote higher vocational education to better serve our economic and social development.As a consequence,in the cause of improving entrepreneurial enthusiasm and entrepreneurial rate of students in higher vocational colleges,it is necessary to conduct research on the factors influencing the entrepreneurial behavior of students in higher vocational colleges.This paper takes the college students in Jiangxi Province as the survey object,and takes the theory of planned behavior,reciprocal determinism and self-efficacy theory as the theoretical basis.Based on the theoretical model of planned behavior theory,a research model of influencing factors of higher vocational college students’ entrepreneurial behavior is constructed to explore the important factors affecting higher vocational college students.This paper firstly combs the relevant literature according to the research questions,and deduces the relationship between various variables based on the research results of domestic and foreign scholars,then puts forward ten research hypotheses,thus build a research model of influencing factors of higher vocational college students’ entrepreneurial behavior.In this research,we select some mature measurement scale used by domestic and foreign scholars to compile a questionnaire,after that conduct our preliminary survey.In the formal survey,we collect a total of 585 questionnaires,and obtain 490 valid questionnaires after sorting and screening.And then,we use statistical analysis software SPSS24.0to conduct sample descriptive analysis of the questionnaire data,and to test the reliability and validity of the questionnaire measurement scale.Finally,we use the structural equation modeling tool AMOS24.0 to carry out confirmatory factor analysis and structural equation model test on the research model of higher vocational college students’ entrepreneurial behavior,so as to verify the research hypothesis proposed in this paper.The conclusions of this paper are as follows.Firstly,entrepreneurial intention of students in higher vocational college has a significant positive effect on their entrepreneurial behavior.Secondly,the four variables of entrepreneurship education,entrepreneurial attitude,entrepreneurial self-efficacy and entrepreneurial motivation all have significant positive effects on entrepreneurial intention;moreover,these four variables can indirectly and positively influence the entrepreneurial behavior of students in higher vocational colleges through entrepreneurial intention respectively.Thirdly,entrepreneurship education in higher vocational colleges have a significant positive affect on entrepreneurial attitude,subjective norms,entrepreneurial self-efficacy,entrepreneurial motivation and entrepreneurial intention;besides subjective norms,entrepreneurship education can indirectly and positively affect entrepreneurial intention through the other four variables.Fourthly,subjective norms have no significant influence on entrepreneurial intention.