| Folk running group organizations are springing up like bamboo shoots after a spring rain,which is a symbolic phenomenon that cannot be ignored today,so what is the complicated motivation behind the phenomenon? uncover the surface and go deep inside to think about the root cause of the gathering of runners together.As well as the inherent logic of the formation of the group identity of the members of the folk running group,therefore,it is necessary for this study to do a more in-depth exfoliation of the phenomenon of "holding the group" of the members of the folk running group.This paper studies the group identity of folk running group members in Fujian Province by using the methods of literature,observation,interview,questionnaire survey,mathematical statistics,comparative analysis,logical analysis and so on.Through the qualitative research results of rooted theory,and combined with the results of questionnaire survey,the following conclusions can be obtained:(1)The six core categories of group identity of folk running group members in Fujian Province are: self-identity,individual need identity,emotional identity,behavioral identity,organizational identity,and environmental identity.Based on the theoretical model,after revision and verification,a formal scale is obtained,which includes 18 items in four dimensions: environmental identity,behavioral identity,individual need identity and organizational identity.(2)The factors that promote the group identity of folk running group members in Fujian Province mainly include environmental identity,behavioral identity,individual demand identity and organizational identity,corresponding to environmental promotion,resource assistance,behavior,individual needs,and structural system,respectively.The group identity of the members of the folk running group in Fujian Province is between relatively consistent and very consistent,indicating a high degree of group identity.(3)Folk running group members have a high degree of environmental identity,behavioral identity and individual need’s identity.External competition environment and other factors enhance environmental identity;attendance norms,sign-in punch and other specific behaviors enhance behavioral identity;health benefits and other factors enhance individual demand identity.The organizational identity of the members of the running group is low.Welfare and incentive mechanisms,attendance and points registration measures and inadequate management structure.(4)The older folk running group members have a higher degree of group identity in terms of behavioral identity,while the younger folk running group members have a lower degree of group identity in terms of behavioral identity.(5)The members of the folk running group with lower educational background have a higher degree of group identity.at the same time,with the increase of educational background,the degree of group identity shows a downward trend.(6)The runners who joined the folk running group in Xiamen and Nanping had a high degree of identity in four dimensions,while the runners in Fuzhou had a relatively low degree of identity in four dimensions.(7)There is no difference in the degree of group identity among the members of private running groups with different running ages and years of participation in running groups.Based on the conclusions of the study,the recommendations are as follows:(1)Non-governmental sports organizations and non-governmental running groups should strengthen their own construction,strengthen their ability of self-innovation and governance,make full use of the spring breeze of the healthy era of the whole people,do a good job in expanding the development of non-governmental sports organizations,and let their members really find a sense of belonging.Let people who participate in sports really realize the importance of national health.At the same time,members of non-governmental sports organizations should strengthen exchanges,resolve misunderstandings and contradictions between each other,and establish a harmonious,friendly and shared health team.(2)The government and relevant departments should vigorously support and encourage the exchange and construction of non-governmental sports organizations and running groups,and provide practical assistance measures for non-governmental sports organizations to participate in public welfare activities and hold sports events;at the same time,in view of the disconnection between non-governmental sports organizations and government departments,a more systematic and efficient management and operation system should be built in a timely manner.Strengthen the support of the family working environment to sports behavior,continue to adhere to the environmental construction of the network platform,rely on the hot sports events represented by running fever,and actively strive for the sponsorship of more long-term and sustainable naming companies,so that non-governmental sports organizations are on the track of healthy development.(3)In the development and construction of running groups,we should pay attention to the coordination of individual mental and physical needs and behavior,and further strengthen the construction of organizational structure,and enhance the identity of members of non-governmental sports organizations by improving rules and regulations.The old members of the running group should play an exemplary and inspiring effect and bring an example to the newcomers;the running group should improve the management mechanisms such as training,competition,welfare and so on.The construction and development of non-governmental running groups in Fuzhou can make reference to those in Xiamen and other places,absorb the advantages of running groups in different areas,and innovate and carry forward the characteristics of local running groups. |