Research On Marketing Strategy Of G Company’s Metaverse Education Products

With the rapid development of wireless communication,virtual simulation,artificial intelligence and other technologies,the Internet has evolved from the 2.0 era to the 3.0 era,the birth of the metauniverse technology,has also attracted the attention and investment of major companies around the world.Especially in the context of the epidemic era,the metaverse technology can better realize the virtualization,digitalization and intellectualization of education,and also provide a new technical direction for further improving the quality of education.As a new kind of educational product,how to make customers quickly understand and deeply experience the metaverse educational product has become a marketing problem at present.Compared with traditional marketing,the new marketing mode makes full use of the high efficiency and diversified interaction of Internet information acquisition,and supports the characteristics of diversification.By analyzing and studying the problems existing in the marketing of the metaverse educational products,this paper explores the innovation and breakthrough of the marketing strategy of the metaverse educational products.Founded in 2007,G Company is a high-tech enterprise focusing on virtual reality industry for 15 years.Metauniverse education products will be launched in 2021.With the rapid development of the metauniverse industry,the market competition is becoming increasingly fierce.G Company’s current marketing strategy is more traditional,and its advantages in the industry competition are not obvious,and its product sales are not ideal.Taking G Company as the research object,this paper analyzes and discusses the advantages and disadvantages of metaverse related policies,technological development and competitive products in the market by studying the market core influencing factors of domestic and foreign meta-universe educational products.SIVA and AARRR analysis methods were used to analyze the core marketing factors of G Company’s meta-cosmic education products,and combined with the status quo of G Company’s meta-cosmic education products,senior executives were interviewed and questionnaires were conducted to finally identify the existing problems in the marketing.SIVA marketing theory is used to conduct strategic research from four dimensions,namely,program,information,value and approach.Through the current competition environment in the field of education and the individual needs of customers,the core value points that customers pay attention to and the ways of diversification promotion are analyzed.In this paper,the marketing strategy of G Company’s metaverse education products is upgraded from the following four aspects: First,from the perspective of customers,to create personalized solutions to meet the diversified needs of customers;Second.Optimize product publicity strategy based on AARRR theory,increase customer stickiness and promote product sales;Third.Establish customer interaction mechanism to enhance product value gain and create community effect;Fourth,create a diversified marketing model,achieve breakthrough and innovation.Combined with the marketing strategy upgrading needs of G Company’s products,the marketing execution plan of G Company’s metaverse education products was finally formulated,and its progressiveness and feasibility were verified.The upgrading of marketing strategy of G Company’s metaverse educational products will enable G Company to take the lead in the metaverse educational market,which will not only expand the brand influence of G company,but also ultimately achieve the goal of increasing the sales performance of metaverse educational products.At the same time,this paper can also provide marketing strategy guidance for domestic independent research and development platform companies in market expansion and sales difficulties.