Research On Marketing Strategy Of A Company's Educational Products Background Of Internet

The Internet-based marketing model is a new form of network development in Innovation 2.0.This is an Internet model driven by Knowledge Society Innovation 2.0,which is a new form of economic and social development it creates.In general,the Internet-based marketing model is to sell products from various traditional industries on the Internet.In a flexible way,the use of ICT and Internet platforms perfectly integrates the Internet with traditional industries and creates new development forms.Education is one of the most conservative industries.Although information technology has improved a lot compared to the past,and online courses have been established,we can see that in addition to the current classroom,PPT has replaced traditional education blackboards with more than a dozen There was no substantial change in education compared to the previous year.It can be seen that the impact of the development of the Internet on education was not large enough.With the continuous advancement of scientific and technological innovation,the development of the Internet has also spawned a new form,that is,the advent of the era with the background of the Internet.The development of the Internet not only provides development opportunities for distance education in China,but also points the direction for the development of education.This research is mainly one of the educational products of company A,which is a management joint examination educational product.This paper is divided into five parts.The main part of the introduction is about the research background,significance,literature review,research content and methods of the management joint examination education products(hereinafter referred to as the management joint education products);the second chapter combs the related theories and concepts of marketing,as well as several combinations of marketing overview;the third chapter takes a education and training institution as an example for the education and training institution The current marketing situation is analyzed,and many problems in the marketing process are pointed out;the fourth chapter is to solve the problems pointed out in the third chapter one by one,focusing on the reconstruction of its marketing strategy in the context of the Internet;the last chapter is mainly the summary of the above chapters and the prospect of the future.For the marketing of MBA education products under the background of the Internet,summarize previous experiences and lessons,integrate domestic and foreign market development trends,and at the same time,absorb the marketing nature of the traditional education industry and other industries,and expand the Internet background Under the MBA education product development and marketing elements,promote market optimization and coordinated development,make MBA education products and services more popular,and provide customers with training with products and services commensurate with their value.Marketing,as an important organizational function,is playing an increasingly important role.It provides some lessons and inspirations for the future development and growth of the training and education industry,and comprehensively integrates the quality and efficiency of China's education industry,improving and developing human resources.