The Analysis Of S International School Marketing Strategy In Lianyungang City

International School Industry has promising development,growing market capacity and competitors these years.International School Industry begins to enter the third-tier city markets.This paper aims to analyze the trend,industry characteristics and competition of the international school market.It’s very urgent to solve the practical problems of marketing strategy of S International School to expand the market shares in a new market.The first part of this thesis is to introduce the background about international school industry and the market trend.Second part analyses the industry situation by PEST theory.Third part analyses the marketing problems and segmentation development of S International School by 4P theory and discusses the related issues in the new local market in the forth part.Base on the situation,the fifth part is working out the improvement suggestions and strategy to improve the business performance.And the last part is to do the conclusion and expectation.