Research On Service Marketing Strategy Optimization Of SL Training Company

With the continuous strengthening of the country’s comprehensive strength and the gradual increase of residents’ per capita disposable income,people are investing more and more in the cultivation of their own comprehensive quality.At the same time,in recent years,with the continuous improvement of the salary level of teachers,the stability and attractiveness of the profession itself,the competition in the teacher recruitment market has also been intensified.This has created a huge space for the development of teacher recruitment training enterprises.However,due to the continuous influx of various capitalists into various private training industries,the existing training institutions have brought strong competitive pressure,and people have increasingly high requirements on the quality of course service and service of training enterprises,so that training enterprises have to make their own strategic adjustment and change under the pressure of competition,so that they can survive in the competitive market environment.This paper chooses SL training company as the research object.First of all,combining the 7Ps service marketing theory,using the case analysis method and student questionnaire method,the research and analysis of SL training company’s main business development and service marketing status quo is put forward,the company’s service marketing management in the lack of product diversity,product price is high,product channels are not smooth,teachers are weak,teaching management is not good.Lack of visible display and other problems,and analyze the causes of the problems.Then,the macro-environment and competitive environment of the enterprise are analyzed by PEST analysis method and Porter’s Five Forces model analysis method,and the opportunities,threats,strengths and weaknesses facing the enterprise are identified,and the SWOT matrix analysis method is used for comprehensive analysis.Finally,according to the comprehensive analysis results,STP strategic positioning theory,7Ps service marketing management theory,targeted to propose personalized course product content,establish a reasonable price system,strengthen product channel construction,optimize personnel management,optimize service process management,increase tangible display channels and ways and other measures to optimize.In order to solve the company’s actual marketing operation management problems,break through the bottleneck of development.Through qualitative analysis method,this paper sorts out and analyzes the service marketing management of SL company,and puts forward targeted optimization measures,which plays a certain role in suggesting the optimization of marketing strategy of SL training institutions.In addition,this article to industry。...