Research On Marketing Strategy Of Education And Training Company

This paper,based on the actual situation of Beijing Ming Xue Tang Education Technology Co.,Ltd.,makes use of the basic theories of business management and service marketing,as well as service marketing,to analyze the problems in horizontal and vertical way.Combined with the big data of Beijing Ming Xue Tang Education Technology Co.,Ltd.and the training market,the platform is trained by the "Internet plus"platform.The establishment of the management system,the scope of the main products and the establishment of key training projects are provided with corresponding reference opinions.The development situation of the training service industry is analyzed by using the basic theoretical knowledge of the service marketing mode in combination with the actual situation of the national service training industry and the service marketing strategy and business model of the actual production enterprises.Through the materials and data of market research,this paper makes a systematic analysis and demonstration of the favorable and unfavorable conditions,risks faced and invisible progress direction in the process of marketing strategy,and puts forward reasonable suggestions.In order to make the company accurately judge the market trend and set scientific and feasible strategic objectives in the future operation.It is divided into five chapters.The first chapter is the introduction,which briefly introduces the research on the current situation of the training industry,adopts the marketing principle,analyzes the existing value of the training institutions,and determines the specific ideas and methods of this paper in combination with the research on the current situation of the internal and external environment.The second chapter is about the current related marketing theory and research status.With the fierce market competition and the development of modern science and technology and society,the managers of enterprises need new marketing concepts to find new marketing methods to guide the operation of entities.In the information age,online marketing shortens the turnover of marketing funds of enterprises,shortens the information flow between consumers and enterprises Obtaining and feedback has become one of the new business models with low cost and high efficiency in business activities.The third chapter analyzes the current marketing situation and problems of Beijing mingxuetang Education Technology Co.,Ltd.and adopts SWOT The fourth chapter puts forward improvement suggestions for innovation marketing strategy of mingxuetang Education Technology Co.,Ltd.,which mainly includes the following seven parts:product,price,personnel,channel,promotion,process and tangible display;the fifth chapter is conclusion and prospect.