Labor Research On Digital Entrepreneurship Of Returning Youth

In the context of the macro policy of the rural revitalization strategy,the issue of the modernization of rural society in China has increasingly attracted the attention of scholars.Homecoming entrepreneurship is one of the important ways to boost rural revitalization.However,the existing research focuses on the development mechanism of homecoming entrepreneurship at all stages from the perspective of local society.Few studies have explored the impact of digital technology popularization in the current digital society on homecoming entrepreneurship,young homecoming entrepreneurs and rural society.Through semi-structured in-depth interview and digital ethnography,this paper comprehensively understands the specific situation and behavior practice of the returning youth at each stage of digital entrepreneurship in their hometown,and deeply participates in the process of online digital labor for youth,observing the representation,characteristics and operation logic behind their digital labor.We deeply describe the behavior practice of youth returning home digital entrepreneurship at all stages,and find that relying on digital technology,youth returning home entrepreneurship has gradually shifted from traditional entrepreneurship mode to a new form of entrepreneurship combining traditional and digital.Based on the integration of field data and the grasp of macro policies,this paper discusses the labor opportunities,labor order and labor value of youth returning home digital entrepreneurship.Under the joint action of the macro rural revitalization and the promotion of digital rural construction,the compression of urban life pressure and the appeal of local social resources,and the micro self-realization and family development needs,young people choose to return home to carry out digital entrepreneurship.At the beginning of returning home digital entrepreneurship,young people are faced with the realistic need of re-embedding in local society,and take corresponding emotional and economic strategies to achieve this goal,laying a social foundation for the smooth development of digital entrepreneurship.In the process of digital entrepreneurship,agricultural production and digital labor jointly constitute the daily labor practice of the returning youth.At the same time,due to the differences in social relations,the digital entrepreneurship of the returning youth forms three types of organizational forms: family agricultural production,youth team and collective economy.In the output stage of digital entrepreneurship results,the returning youth realized resource conversion and created labor value by relying on digital technology through three ways: flow realization,agricultural resource realization and social capital acquisition,and their comprehensive social capital was improved.At the same time,they also had a positive impact on the social production of the village in many aspects.Research findings:(1)Under the framework of push and pull theory,the occurrence of young people’s return to hometown entrepreneurial behavior is affected by various factors at three levels of macro,medium and micro.The corresponding push and pull force act on rural youth together,becoming the labor opportunity of rural youth,leading to the final occurrence of young people’s return to hometown digital entrepreneurial behavior.(2)In the initial stage of returning home digital entrepreneurship,the benign village social interaction is the prerequisite for the smooth development of youth returning home digital entrepreneurship.Returned youth take the emotional strategy of actively participating in the village interaction and the economic strategy of driving villagers to increase income to realize the re-embedding of local relationship,laying a good social foundation for the follow-up development of digital entrepreneurship.(3)In the production and development stage of digital entrepreneurship in returning home,the labor practice of rural youth includes both agricultural production labor and digital production labor,both of which are important components of digital entrepreneurship in returning home.At the same time,in the development process of digital entrepreneurship in homecoming,according to the different social relationships,digital entrepreneurship in homecoming has formed three different types of organizational forms: family farm,youth team and collective economy.These three organizational forms have their own advantages,and the role of digital technology in it and the development trend of entrepreneurship are also different.(4)At the stage of digital entrepreneurship output in homecoming,homecoming youth rely on digital technology to transform resources and obtain comprehensive social resources in terms of economy,politics,social reputation and social relations,so as to meet their own sense of achievement and drive the development of rural industries.Based on the above analysis,this paper believes that with the deepening of the degree of social digitalization,the form of youth returning home to start businesses has gradually changed in rural areas,digital technology plays an increasingly important role in the process of rural entrepreneurship,and the characteristics of digital entrepreneurship are increasingly prominent,which has become an important trend of rural development in the future.The digital entrepreneurship of youth returning home not only focuses on the interaction between youth and local society in the process of returning home,but also focuses on the new features and new forms brought by digital labor and digital technology,which has an empowering effect on the self-realization and resource acquisition of rural youth,and also plays an important role in promoting the realization of rural revitalization strategy and the construction of digital countryside.