The report of the 20th National Congress of the Communist Party of China emphasized the need to promote the integration of industry and education,and quickly build an educational powerhouse.The Ministry of Agriculture and Rural Affairs has also issued policies multiple times to encourage the development of new models such as educational agricultural parks,research and learning bases,rural camping tours,and local cultural experience tours.Against the backdrop of vigorously implementing rural revitalization,developing rural research tourism is not only conducive to developing high-quality tourism products that meet the growing demand of students,promoting comprehensive implementation of quality education,innovating talent cultivation models,but also adapting to the supply side structural reform of rural industrial revitalization,which is of great significance in stimulating domestic demand and promoting economic and social development.As a county under the jurisdiction of the provincial capital city of Fuzhou,Lianjiang County has unique geographical advantages,rich natural,cultural and other rural research tourism resources.However,the development of rural research tourism started late and there are not many highlights to cultivate.Therefore,taking the development of rural research tourism industry in Lianjiang County as a case study,studying the influencing factors from the perspective of tourists has important practical significance for promoting rural research tourism in Lianjiang County.This study is based on the perspective of tourists.Through questionnaires,interviews,and other methods,and using theories such as tourism expectations and experience satisfaction,as well as push pull theory,a measurement system for the influencing factors of rural research tourism tourist satisfaction is constructed from four aspects: the attractiveness of rural research tourism products,the management level of internal(external)projects in rural research tourism bases,the quality of rural research tourism services,and rural research tourism marketing strategies,The aim is to identify the weights of various influencing factors on the satisfaction of rural research tourism tourists,and propose targeted measures for the development of rural research tourism industry in Lianjiang County from four aspects: improving product quality,optimizing management models,improving service levels,and innovating marketing models,in order to provide reference for in-depth research and practice of the development of rural research tourism industry in China. |