Anomie And Standardization:An Examination Of The Language Problems Of The Telecast Anchors And The Exploration Of Countermeasures

After being accepted as an official sports competition by the General Administration of Sport of China,the esports industry,as an important component of the sports industry,has also developed rapidly.Among them,esports commentary is an important part of the development of sports culture.Compared to the commentary of official esports events,there are more esports anchors active on major online platforms,with a wider audience.If their language expression is not standardized,it will have a negative demonstration effect,affecting the "clean and upright" network environment and the construction of socialist spiritual civilization.This article mainly adopts the content analysis method,focusing on the language usage of some esports hosts on the two leading esports platforms,Huya and Douyu,during live streaming.From three aspects: anomie performance,anomie reasons,and standardization strategies,it analyzes the problems exposed in six dimensions of pronunciation,dialect influence,vocabulary,grammar,vivid expression,and frequency of uncivilized language during live streaming,and proposes improvement suggestions,In order to promote the standardization of language construction in the new era,and provide reference for promoting the healthy and healthy development of the esports industry and creating a "clear" and civilized network environment.Research has found that the main problems are: firstly,poor oral expression ability,including non-standard pronunciation and Mandarin;Misuse of words leads to comprehension barriers;The sentence structure is not smooth and the grammar is not standardized;The expression method is single and the language flow is not vivid,and so on.Secondly,vulgar and violent language expression has damaged the online ecosystem.According to the statistics of 16 live broadcast language records of 16 anchors for 16 hours,there are 3 people with more vulgar language,accounting for 18.75%,and occasionally 9 people,accounting for56.25%.Thirdly,self centered language expression leads to inappropriate language.The main reasons for this include: firstly,the professional literacy of the communicator is not high,and the language expression ability is limited.Secondly,a fiercely competitive live streaming environment can easily generate violent emotions.Third,the anonymity of communication channels has caused the proliferation of uncivilized expressions.Fourthly,to cater to the widespread use of non-standard online language by young people.Fifth,the supervision of live streaming platforms is weak,and there are still blank laws and regulations at the national level specifically targeting the management of network language norms.Research suggestions: Firstly,at the personal level,enhance the cultural literacy and aesthetic ability of the anchor,establish a sense of "gatekeeper",and improve the level and taste of live streaming.Simultaneously strengthening the training of logical thinking ability;Secondly,at the industry level,strengthen the main responsibility of technical services and internal governance of online live streaming platforms,including prior access,in-process supervision,and post accountability,to achieve the source governance of network misconduct;Thirdly,at the national level,we will sort out the existing laws and regulations on language and writing standards,as well as internet standards,and formulate specific regulations targeting the management of online language.We will implement certified management for esports anchors.