Kano Model Analysis Of Community Sports Public Service Demand

Community sports public service is an important part of community service and an important part of community building and community culture.In recent years,with the continuous improvement of people’s living standards and the impact of the epidemic,their sports awareness has been continuously enhanced,their enthusiasm for fitness has become increasingly high,and the demand for sports public services has grown and shown a trend of diversification.However,at present,China’s sports public services are still in the development stage,facing many dilemmas and problems,and the imbalance between residents’ demand and government supply is one of the important problems.Through the literature method,field investigation method,questionnaire survey method,model analysis method and mathematical statistics method,and drawing on demand management theory and Carnot theory,this paper takes the sports public service needs of community residents as the research object,and the community residents of Donghu District of Nanchang City as the survey object.From the perspective of residents’ needs,we conducted field visits in the early stage to understand the real needs of residents,made demand forecasting questionnaires,and screened and improved demand elements through factor analysis to form a KANO model questionnaire.In the later stage,the traditional KANO model,TS-CS index and DI-SI index were used to classify the demand,analyze the impact of each demand factor on residents’ satisfaction,and put forward Relevant management policies.The results of the study are as follows:1.This paper collects a large number of domestic indicators on community sports public services,forms a preliminary community sports public service index system in Donghu District of Nanchang City,designs a prediction questionnaire through the index system,uses principal component analysis,deletes some bad questions,and forms a total of 26 community sports public service demand elements in five dimensions(sports guidance services,sports equipment services,sports organization activity services,physical fitness monitoring services,and sports information services).The 26 demand elements were designed according to the Kano model,and the Kano model questionnaire for community sports public service needs was formed.2.During the field investigation,it was learned that the current community sports public services in Donghu District of Nanchang City are: the sports in the community and nearby parks are old,and the safety is not high.At the end of 2021 and the beginning of2022,some communities replaced sports facilities while renovating old neighborhoods,and the situation eased.The channels for expressing residents’ needs are not smooth,physical fitness monitoring services and sports guidance services are relatively inadequate,and there are fewer sports activities organized in the community.There is a mismatch between the supply of the district government and the demand of residents.3.Before the main questionnaire,the fitness habits of residents were investigated,and they were learned in this survey,nearly one-third of participants chose not to engage in physical activity;Among the subjects who exercised,the frequency of exercise was significantly related to the length of exercise,and residents who exercised more than 3 times a week exercised more than residents who exercised 1 to 2 times;When choosing exercise venues,subjects usually tend to exercise in squares,parks,communities,and other places that are free and close to home;When choosing an exercise program,subjects tend to choose some sports that are independent,do not require learning,and are not limited by the venue.4.The traditional Carnot model divides 2 6 demand elements into four categories: one necessary quality(M),5 one-dimensional quality(O),1 6 charm quality(A),and 4 irrelevant elements(I);After the quantification of TS-CS index,26 demand elements were divided into3 categories: 2 one-dimensional quality(O),1 3 charm quality(A),1 1 mixed quality(H);The DI-SI indicator is quantified and 2 6 demand elements are divided into four quadrants: 3in the first quadrant,6 in the second quadrant,7 in the third quadrant and 10 in the fourth quadrant.5.While dividing the demand factors,the demand of residents is analyzed based on the actual supply situation,and the original and improved Kano model is used to analyze the impact of demand services on residents’ satisfaction,and relevant management strategies are proposed.