Research On The Level Of Demand For Public Sports Services In Wuhan Sports Park

At the 19th Party Congress,it was declared that Socialism with Chinese characteristics had entered a new epoch,and the fundamental contradiction in our society had been transmuted into the conflict between the populace’s ever-increasing craving for a superior existence and an inequitable and inadequate advancement.The Second Tenth Report corroborated this.points out that we should clarify the main contradiction in our society and promote all the work closely around this main social contradiction to continuously enrich and develop a new form of human civilization.As the people’s demand for sports continues to escalate,constantly improving the quality of public sports services as well as the quantity of their supply has become an important means of meeting the people’s sports needs in the new era.Sports parks,as one of the most significant new means of promoting national fitness,have been given the critical responsibility of supplying the public with a variety of sports services,such as sports venues and amenities,sports organisations,and coaching.In recent years,they have been highly esteemed by the government.The infrastructure of sports parks has seen an improvement,yet there is still a discrepancy between supply and demand and an insufficient supply of public sports services.To address this,a swift and efficient way of recognizing the need for public sports services in sports parks is necessary to make judicious use of resources in the provision of services,and to create quality and fairness of services.At present,domestic research on sports parks focuses on three aspects: planning and construction,development status and post-use evaluation of sports parks.Public sports services in sports parks do not start from understanding the priority order of the public’s needs,resulting in a waste of resources,so taking user needs as the centre and accurately supplying services that people enjoy is a key issue that needs to be addressed at present.The research object of the thesis is the demand for public sports services in Wuhan’s sports parks,and the charm quality theory and Kano model are utilized as the theoretical foundations to identify the conflicting points of the supply-demand issues in these parks.Uncovering the difficulties in providing public sports services in sports parks,and augmenting their quality to satisfy the physical requirements of the public,as well as proffering applicable solutions and proposals-this is the goal..By employing the literature technique,the investigation seeks to comprehend the fundamental provision of public sports amenities in Wuhan’s sports parks.charm quality theory and the Kano model,prepares a preliminary test questionnaire,distributes it in sports parks in Wuhan,further modifies the recovered data,and after using statistical software to test the rationality of the data in the empirical research stage,the data are subjected to the traditional Kano model,the mixed class After analysing the data using the traditional Kano model,the mixed Kano model and the Better-Worse coefficient,the following conclusions were reached after identifying and prioritising the needs of the six dimensions of public sports services in Wuhan Sports Park: sports facilities services are essential needs,physical fitness testing services are desired needs,sports activities services and sports guidance services are attractive needs,and sports organisation services and sports information services are undifferentiated needs.The results are then analysed and presented.The results were then analysed and targeted suggestions and countermeasures were put forward: 1.consolidate the sports venue and facilities services and give priority to addressing the "painful" needs of public sports services in sports parks;2.optimise the physical fitness testing services and address the "itchy" needs of public sports services in sports parks;3."3.Enriching social sports guidance services and sports activities and competitions services to explore the "dark"areas of attractive demand for public sports services in sports parks;4.Viewing sports organisation services and sports information services from a dynamic perspective to reasonably supply the undifferentiated demand for public sports services in sports parks.