A Study On The Satisfaction Of Students Demand On Brazilian Martial Arts Schools Based On The Kano Model

Chinese Wushu is a sport with wide range and strong influence in Brazil,with a wide range of practitioners and audiences.It is regarded as the entry point and window for the Brazilian people to understand Chinese culture.In Brazil,there are martial arts museums in many areas,which gives the Brazilian people the opportunity to experience and practice martial arts,which have made important contributions to the widespread spread of Chinese Wushu in Brazil.At present,although most martial arts museums in Brazil have offered martial arts courses,there are still outstanding problems such as the outdated teaching methods,the old teaching content and the lack of attraction of the martial arts museums.The concept of what martial arts content students like and what kind of martial arts classes they like is unclear.In order to design a suitable strategy to attract martial arts fans,we must analyze the market,understand the motivation and factors of martial arts practitioners to choose the current martial arts school instead of other martial arts schools.Considering the author’s previous study of marketing,this thesis analyzes the above problems from the perspective of marketing.This study uses literature analysis,expert interview and questionnaire to collect data.Using the Kano model proposed by Hiroaki Kano in 1984,this study analyzes the elements of Wushu practitioners’ demand for martial arts course,so as to understand which elements can not be ignored and which elements have attractive characteristics,so as to attract more Brazilian martial arts fans.It can be seen from the conclusion that the difference between the number of Brazilian and non competitive Wushu practitioners has a great influence on the results.Students are more concerned about the content of the course,not the martial arts school environment and some formalized things;They prefer to practice instruments rather than hand-in-hand;If the martial arts museum sets up elements related to Chinese culture,it will greatly enhance the attraction of students.The research suggests that different countries should carry out such research in the process of promoting martial arts,and apply their achievements to martial arts teaching in order to further develop foreign martial arts teaching and understand the differences of martial arts teaching in different countries.In addition,when using Carnot model to carry out similar research,it should be noted that the factors that can be negative in the questionnaire should be included.In the study of martial arts teaching,we should also try to use different theories to guide practice and help Wushu spread its contribution in foreign countries.