Research On Information Discriminating Behavior And Influencing Factors Of College Students In The Context Of Information Epidemic

In the era of information explosion,information overload has become the norm,users gradually adapt to the massive influx of information.However,due to the change in the mode of communication,network users are no longer limited to receiving information,the same can also release information,but at the same time,institutional supervision can not keep up with the development of the Internet,low-quality,even falsely compiled information has been spread by a brain,users suffered.The behavior of information identification is an indispensable part of Internet use.The quality of the user’s identification of information directly affects the scope and influence of information.In the face of the information epidemic,which has a sharp increase in the number of information,low quality,rapid spread and far-reaching influence,college students,as the main force of network users,should constantly strengthen their personal network literacy,improve their ability to identify information,resist the spread of bad information,actively disseminate the positive energy of the network,and help eliminate the information epidemic.Based on the analysis of the research content of domestic and foreign literature,this paper summarizes the relevant concepts and characteristics of information epidemic,summarizes the development trend and research hot spot of information identification behavior,puts forward the positive influence of attitude,risk awareness,information recognition will,information environment and information quality on the information identification behavior of college students,and the assumption that the information recognition intention of college students has an intermediary role in the relationship between attitude and risk consciousness on the information identification behavior of college students.The research object is mainly college students,obtained 249 valid questionnaires through questionnaire method,analyzed questionnaire data by SPSS24.0,verified the validity of the overall structure of questionnaire through letter validity test,and verified the research hypothesis through correlation test,variance analysis,regression analysis and intermediary effect test.The results show that attitude,risk consciousness,information recognition will and information quality all have significant positive correlation relationship to college students’ information recognition behavior,and the information recognition intention has significant intermediary effect in the relationship between attitude and risk consciousness affecting college students’ information identification behavior.Based on data and conclusion analysis,this study provides targeted suggestions from universities,libraries,network service providers,media,government,etc.,including:(1)Government information disclosure,mainstream media in-depth reporting,self-media professional science and technology three-pronged,promote the creation of high-quality information;(2)colleges and universities to strengthen ideological and political education,libraries to strengthen the popularization of public basic knowledge,promote the dissemination of high-quality information to college students;(3)network service provider platform daily monitoring,laws and regulations to enforce control,maintain the positive development of network information.In this way,we hope to improve the quality of college students’ identification and improve the network information environment.