Research On Accurate Supply Of Public Service For National Fitness From The Perspective Of Matching Supply And Demand

The public service of national fitness is not only the most important task of building a sports power,but also the most prominent feature of the construction of a sports power,but also the inherent requirement of the strategy of building a sports power to help a healthy China.Since the rise of national fitness as a national strategy,our national fitness movement has developed vigorously.At present,what is facing the government is not the lack of national fitness public service supply,but the inefficiency of national fitness public service supply,supply and demand imbalance,supply and demand dislocation and other problems.With the continuous growth of people’s diversified and multi-level fitness demands,the contradiction between the supply and demand of national fitness public services has become more prominent.Since the rise of national fitness as a national strategy,our national fitness movement has developed vigorously.At present,what is facing the government is not the lack of national fitness public service supply,but the inefficiency of national fitness public service supply,supply and demand imbalance,supply and demand dislocation and other problems.With the continuous growth of people’s diversified and multi-level fitness demands,the contradiction between the supply and demand of national fitness public services has become more prominent.Due to policy preference and interest-driven,the lack of demand identification is lack of identification ability for diversified and complex public needs.In this paper,by constructing the supply-side and demand-side indexes of the public service of national fitness,the coupling coordination level of the public service of national fitness in Shanghai is calculated by using the supply-demand coupling coordination model.The supply-side data refer to the Shanghai National Fitness 300 Index.The demand side obtains data through questionnaires.A total of 1130demand-side questionnaires were distributed,1034 valid questionnaires were distributed,and the effective recovery rate was 91.5%.According to the matching degree and coordination degree measured by the supply and demand coupling coordination model,the coupling coordination levels of sports venues and facilities services,sports guidance services and sports information services in different districts of Shanghai are calculated respectively.According to the type of public service of national fitness in Shanghai,this paper puts forward the relevant strategies of accurate supply.Finally,it is concluded that the distribution of supply and demand coordination degree of sports venues and facilities in Shanghai has obvious spatial zonality: first,the citizen fitness center in the central urban area has a high coordination degree;second,the citizen stadium coordination degree in non-central urban areas with more venue area is high.The supply and demand type of sports guidance service in most urban areas of Shanghai belongs to the supply lag type.although the overall coordination degree of some urban areas is good,part of its resource allocation still needs to be optimized.in addition,government departments fail to accurately identify the individual and diversified needs of citizens,so there is still a gap between the precise supply of sports guidance services in Shanghai and the realization of accurate supply.The overall coordination degree of supply and demand of sports information service in Shanghai is relatively high,but there is still a very low value.The supply mode currently implemented in Qingpu District can not meet the needs of the public.On the basis of this,the following suggestions are put forward: cooperate with multiple supply subjects and strengthen the internal supply power.By adjusting the strength of social organizations,actively cultivate social organizations,enhance the radiation scope of social organizations,and break the original situation of relying solely on government supply.Properly handle the interest relationship among government,market,society and other multiple subjects,and innovate internal management methods.To accurately identify the needs of the public and smooth the channels of demand expression,the government should attach importance to the use of Internet,cloud computing,artificial intelligence and other technologies to accurately identify the needs of the public for public fitness trails and sports information services.Supply takes into account fairness and equality,improve the efficiency of resource allocation,take the matching degree of supply and demand as the guidance,in-depth analysis of the specific causes of the imbalance between supply and demand,combined with the characteristics of each district,improve the efficiency of resource allocation,and form a high-quality,accurate and effective supply.