Research On The Development Strategy Of Education And Training Institutions

SJQH Education Group’S Branch has gone through the initial stage of entrepreneurship and rapid development,and now the mature and stable period of its main business.From a market perspective,the market has undergone significant changes,from the initial flow market to the current stock market.In the context of incremental market,competition intensifies,and external uncertain environmental factors increase.With the vigorous development of the market,social relationships have become increasingly complex,which has created more possibilities for some enterprises to overtake on curves.At the same time,the cycle of technological industry progress is becoming shorter and the maturity of the industry is becoming higher,making the dividend period of industry development slowly passing and gradually returning to the industry market level.For users,the channels for obtaining learning are becoming increasingly diverse,and the range of choices is also increasing,which invisibly adds pressure to the development of the enterprise.SJQH Education Group’s S branch can only find a foothold and move forward by grasping its core competitiveness,improving service quality,optimizing teaching methods,and improving teaching products in the flood of the market.This article takes SJQH Education Group’s S branch as a case study,and based on its internal and external factor analysis,focuses on the core problems faced by enterprises,namely homogenization of products and services,lack of competitive product sequences,and proposes targeted strategic solutions.In response to the above themes,this article comprehensively collected the annual reports,various announcements,and documents of SJQH Education Group S Branch.Through the analysis of various data,strategic analysis methods were used,including PEST method,Porter’s Five Forces model,value chain analysis model,and SWOT analysis,to comprehensively and meticulously evaluate and analyze the internal and external environment of SJQH Education Group S Branch,Match alternative strategic plans and evaluate and compare them,ultimately selecting suitable strategic goals and plans,and proposing strategic guarantee measures.Through research,this article draws the following conclusions: Firstly,with the increasing number of competitors in the segmented market where SJQH Education Group’s S branch is located,market competition is becoming increasingly fierce.Secondly,with the expansion of SJQH Education Group’s S branch,it is becoming increasingly difficult to maintain its position as an industry leader in the long term due to the uneven quality of teaching services.Thirdly,the homogenization of teaching services is mainly due to the lack of professional talents in teaching services,inadequate human resource systems,and a lack of creativity in teaching and service products.In this regard,enterprises need to develop forward-looking strategic planning in order to better respond to the challenges brought by market competition.Fourthly,SJQH Education Group’s S branch is currently in a period where advantages outweigh disadvantages and external opportunities outweigh threats,requiring the adoption of strategic alliances under the SO.Fifth: In order to achieve strategic goals,SJQH Education Group S Branch provides strategic guarantee measures from four aspects: organization,personnel,system,culture,and party building.