Health Club To Exercise The Core Competitiveness And Cultural Development Of The Operating Countermeasures

Ninth Five-Year Plan, "National Fitness Program" and the implementation of the plan, China's highest decision-making nature of the sports I have the strategic positioning function to consider, and I have been promulgated and implemented the fundamental purpose of sport is "the national sports development, to carry out mass sports activities, improve the quality of the whole nation body. " The development of sports in today's diversified and at the same time adding elements of the times will create different feelings and values, for example, and entertainment will create a huge economic value, and fashion will create a combination of the development potential of long-term balance. Changchun City in the operation of a health club, because of the influx of more and more competitors,Fitness entertainment market so that the market is gradually shrinking, the operator of high-quality low-price competition as the main means of high-quality mainly from the health club and fitness facilities to determine the investment environment, and therefore for the operator, the disorder The price war less and less revenue is growing pressure on the funds, the loss of market and eventually become the main reason of failure. The commercial market there is a immutable law: Any business or brand, if the innovation would be tantamount to giving up the market to give up, this is an indisputable fact. Because the health club operators projects 4 \ 5 Class Category is gymnastics, so through the development of gymnastics in the spirit of innovation is a breakthrough in health club operator, will the spirit of the cultural layer as the core of the team coaches, so that in the health club gymnastics gymnastics promote the spirit, the spirit of the formation of material layers and layers of foundation, and the establishment of innovation is the development of life, I have a form you do not, do you have I am fine, you fine I never innovative concept,Fully reflects the innovative spirit of the team coaches will be this spirit of innovation as a health club operated by the development of core competencies for health club operators to provide the basis for long-term protection. Therefore, gymnastics and gymnastics own body on the culture of research is the core of our health club to obtain and maintain an important factor in long-term advantages.The public has a very important position in sports, and health club as well as the development and operation of the target market, but also for the public sports, mass sports is to promote the development of one of the main forces. According to the characteristics of the community as a sports market in the health club business target market - blue ocean, for the community with a fitness instructor or fitness instructor training, and promote community sports development of the occupation of community sports market, and expand market share. At the same time, because the community is the organizational structure of the service, it is the constraints of its funding into the community-based sports marketing bottlenecks, therefore, the use of third-party enterprise search 1P theoretical cost-sharing,Third-party companies for the benefit at the same time help themselves to solve their own problems so that a health club can be a win-win situation to achieve breakthroughs in bottleneck constraints and the success of the community to enter the market. In addition, the cost of the adoption of Six Sigma quality management of service quality positioning and measurement, strict application of scientific methods to manage and assess the quality of service, health club for the effective implementation of the strategy to provide comprehensive protection, and in the process in accordance with the standards process to assess the current Some of the core strengths and capabilities, identify gaps. Assessment process will need to develop a process of data collection plan, a large number of processes to identify deficiencies in data collection andStandard metric, and then find out the cause of these defects in all the possible reasons, in order to achieve further integration and to raise the core competitiveness. The scientific management and strategies for the protection and open up new markets for health club operators and long-term stable growth in the earlier integration of the theory to provide a solid foundation.