Research On The Construction Of Media Images Of The Elderly From The Perspective Of Emotion

The elderly group has different characteristics of the times in the accelerating aging society.To cope with the aging society,it is necessary for the whole society to create a positive aging atmosphere and convey a healthy view of aging.However,in the accelerated development of the Internet,the transmission of media images of the elderly group is affected by the emotional factors of the Internet.In solving this “real”problem,it is necessary to return to the elderly group itself,combined with the development of society,and actively explore a new construction path.From the perspective of emotion,the change characteristics of the image of the elderly group are sorted out in the longitudinal comparison,and on this basis,the emotional mechanism behind the image change of the elderly group is analyzed,and a new countermeasure is proposed from the emotional perspective of the reconstruction of the image of the elderly group.By tracing the source and emotion of the image of the elderly group,it is found that the image of the elderly is more positive due to the traditional emotion of filial piety and respect for the elderly.In the network presentation,python,ROSTCM6 and other tools are used to analyze the image of the elderly group and their emotional text,and a double negative data conclusion is drawn.A complete media image needs the organic unity of media,social context and audience.Therefore,based on this change,the analysis of emotional mechanism at three levels is carried out,and it is found that emotional fracture in real society and virtual society,emotional contagion from individuals to groups,and negative emotional expression of media bring about the presentation of negative images of the elderly group.The problem of image is to explain “who I am”.As a valuable resource wealth of the society,the elderly are faced with the double pressure of lack of self-plastic and the overflow of negative emotions on the Internet in the new media environment.Through mobilization,recording and management of emotional practice,some suggestions are put forward for the reconstruction of positive images of the elderly.The media should play an active role in mobilizing,and put the measuring factors of emotion into the framework.The elderly should express their emotional demands through technology,narrow the emotional gap with other groups,and increase the comprehensibility of the image;The government should build an embedded relationship in social management and implement emotional identification and resonance in the embedded relationship.