Research On The Development Strategy Of College Campus Running In Shanxi Province Based On SWOT-AHP Model

In order to thoroughly implement the four-in-one goal of school sports,which was proposed by General Secretary Xi Jinping at the first national education conference in the new era,that students should "enjoy themselves,strengthen their physical fitness,improve their personality and refine their will" in the process of participating in sports and exercise,and implement the "Opinions on Strengthening and Improving School Sports in the New Era" and "Opinions on Strengthening Youth Sports and Enhancing Youth Physical Fitness" promulgated by the General Office of the Central Government and the General Office of the State Council,as well as deeply carry out the Sunshine Sports Campaign.The spirit of "Opinions on Strengthening and Improving School Sports in the New Era" and "Opinions of the CPC Central Committee and the State Council on Strengthening Youth Sports and Enhancing Youth Physical Fitness",as well as the in-depth development of sunshine sports activities,have been introduced to many colleges and universities in China to enrich campus sports culture,guide college students to participate in physical exercise,improve their physical health and establish the concept of lifelong sports.This study adopts literature method,interview method,questionnaire method,mathematical statistics method and SWOT-AHP analysis method to analyze the situation from four aspects of internal advantages,disadvantages,external opportunities and challenges affecting the development of campus running in colleges and universities in Shanxi Province,to derive a judgment matrix,to construct a SWOT-AHP model of campus running development in colleges and universities in Shanxi Province,to derive the center of gravity and development direction of campus running,so as to propose optimized and development countermeasures for the current campus running activities in a targeted manner.After the expert interviews and student interviews,and the supporting documents,a total of 17 factors influencing campus running in Shanxi province colleges and universities were obtained through SWOT analysis,including 5 advantage factors,4disadvantage factors,4 opportunity analysis and 4 challenge factors.By calculating the weights of each group of factors,it is found that the weights of each group are ranked from largest to smallest as follows: advantage S group > opportunity O group >disadvantage W group > threat T group,and the path vector of campus running development in Shanxi province colleges and universities is(θ,ρ)=(16.72°,0.865).The conclusion of the study is as follows: the results of the study show that the development path vector is located in the first quadrant of the pioneering strategy area,which leads to the conclusion that the development strategy choice of campus running in Shanxi province colleges and universities should be mainly to implement SO pioneering warfare,WO striving strategy as an auxiliary,and at the same time to develop ST resistance strategy and WT conservative strategy in an integrated manner.The specific strategies of the SO pioneering strategy for the development of college running in Shanxi Province are: emphasizing the importance of campus running activities to the construction of college campus sports culture and promoting the development of sunshine sports;Make full use of national policy guidance,respond to national calls and follow national policy requirements;Ensure that the campus running activities are in line with national policies,and the results are in line with the original intention of implementation.The specific strategies of the WO striving strategy for the development of campus running in colleges and universities in Shanxi Province are to strengthen the safety education and vehicle driving instructions for students,to hold running sports events,and to meet the sports needs of college students while promoting better campus running activities.The specific strategies of ST resistance type strategy for campus running development in Shanxi province colleges and universities are: actively promote campus running activities,publicize the advantages of campus running activities,popularize campus running related knowledge,enhance students’ correct understanding of campus running activities,and increase students’ running knowledge accumulation.The specific strategies of WT conservative strategy for campus running development in Shanxi province colleges and universities are: schools strengthen the organization and management,and increase the supervision and monitoring.Enhance students’ health awareness so that students consciously choose suitable weather for campus running activities to avoid harming students’ health and prevent accidents.