| Economic and social development promotes the updating and iteration of new media technologies,and the popularization of intelligent devices generates new entertainment demands,which promote the transformation of media forms.Short video is developing particularly fast,gradually developing into an important platform for college students’ daily life,knowledge acquisition,self-presentation,leisure and entertainment,and also becoming the main landing position of short video for the universal entertainment.The Chinese dream is still being realized by college students,who are the focus of ideological and political education,and the main group affected by the social trend of thought.Their values are in a state of development,yet their ability to identify is fragile and can be easily disrupted by external forces,leading to their values diverging from reality.Nowadays,short videos are gradually commercializing business models,catering to market demands in form,and satisfying diversified demands of audiences in content.They have become an important tool for capital to publicize "entertainment to death" and show irrationality.The environment that shapes the values of college students has been severely impaired by the overabundance and irrationality of cultural entertainment,causing some to diverge from socialism in their value orientation and behavior.This has a significant effect on Marxist ideology in the area of short video.Consequently,it is essential to conduct thorough research in the area of short video pan-entertainment.The primary focus of this paper is the detrimental effect of short video pan-entertainment on college students’ values,and further strategies are explored through conceptual sorting,empirical research,and attribution analysis.In the first part,Beginning with a breakdown of the notion of short video,its pan-entertainment,and the implications for college students’ values,this paper further elucidates the features and core of the current short video pan-entertainment,classifies the fundamental values,and classifies short video pan-entertainment as a detrimental cultural occurrence on the basis of in-depth research on relevant theories of short video pan-entertainment,thus laying the research tone.Finally,the necessity of pan-entertainment research under the background of short video is expounded.The second part is mainly about the negative impact of short video pan-entertainment on college students’ values.The negative impact of pan-entertainment of short video on college students is the focus of this study.This part is mainly based on the results of questionnaire survey conducted by college students in more than 10 colleges and universities across the country to systematically understand college students’ cognition and use of pan-entertainment of short video,and further explore the negative impact of pan-entertainment of short video on their values.Life values,political values,consumption values,historical values and aesthetic values.Lay the foundation for further study.The third part analyzes the causes of negative influence of short video pan-entertainment on college students’ values.Research data show that there are many reasons for the negative impact of short video pan-entertainment on college value producers.Based on existing empirical research and analysis,the negative impact of short video pan-entertainment on college students can be summarized as follows: first,short video pan-entertainment has a strong inducement;Second,the supervision and restraint of relevant departments for short video platforms is insufficient;Third,college students themselves lack of cultural quality;Fourth,there are deficiencies in ideological and political education in colleges and universities;Fifth,short video platform supervision and other aspects.The fourth part discusses the strategies of resisting the negative influence of short video pan-entertainment on college students’ values.This part of the study is also the logical end point of this paper.The main purpose of this study is to put forward some ideas and ways to resist the pan-entertainment of short video.To help college students distinguish short video pan-entertainment information,guide them to set up correct values,and be promoters and builders of socialist core values.Boycott measures include: first,the relevant departments to strengthen the supervision of the short video industry;Second,the short video platform to strengthen its own construction;Third,colleges and universities improve education and teaching to play the main role;Third,college students strengthen the four aspects of self-cognitive ability. |
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