Research On The Influence Of Short Video Pan-entertainment On College Students’ Values

In today’s society,with the rapid development of Internet and communication technology,short videos are popular among the public due to their flexible creative methods,socialized interactive forms,and strong communication efficiency.In order to expand the market share of the audience,short video platforms choose to prioritize economic benefits,ignoring social benefits.In the context of the supremacy of entertainment,in order to meet the psychological needs of the public,short video platforms continue to produce entertainment products,and their education oriented functions are gradually replaced by entertainment functions,ultimately leading to the emergence of short video pan-entertainment.The popularization of short video entertainment not only has a certain impact on mainstream ideology and culture,but also inevitably has an impact on the values of college students.Contemporary college students shoulder the major mission of building a country.As the builders of the future of the nation,they must strengthen their own ideological and moral cultivation.Although college students already have a strong sense of self,their thoughts are not mature enough,their social experience is insufficient,they lack social experience,and they do not have a sufficient understanding of short video pan-entertainment.Therefore,based on the discipline of ideological and political education,this article uses empirical research methods to analyze the negative impact of short video pan-entertainment on college students’ values,analyze the reasons for its occurrence,and explore measures to address short video pan-entertainment,combining knowledge from psychology,education,and other disciplines to reduce the impact of short video pan-entertainment on college students.This article starts from the impact of short video pan-entertainment on college students’ values,and then discusses new ways for multiple groups to work together and gather strength to help college students establish correct values.The first part is an introduction.This article describes the research background and significance of this article,collates and analyzes the current research situation at home and abroad,points out the research methods used in this article,and points out the innovation and shortcomings of this paper.The second part is a theoretical overview of short video pan entertainment and college students’ values.The interpretation of the connotation,performance,and causes of short video pan entertainment,as well as the connotation,function,and characteristics of college students’ values,provides theoretical support for this study.The third part is a survey of the current situation of the impact of short video pan-entertainment on college students’ values,which mainly includes three parts:questionnaire design and implementation,and survey overview,providing data support for the specific analysis below.The fourth part is about the impact of short video pan entertainment on college students’ values.Based on the results of the questionnaire analysis,this paper analyzes the specific manifestations of the impact of short video pan-entertainment on contemporary college students’ values,starting with the knowledge of the subject of ideological and political education,and deeply analyzes the reasons for the negative impact.The fifth part is the countermeasures to help college students form correct values under the influence of short video pan entertainment.In response to the negative impact of short video pan-entertainment,we analyzed coping strategies from multiple levels,including the country,society,universities,families,and individuals,to enable multiple groups to work together to help college students form correct values,cultivate college students into new generations who actively establish and practice socialist core values,and urge them to consciously undertake the historical mission of the new era.