| In recent years,the vigorous development of the game industry has become a strong driving force for social and economic development,and a large number of game users have been gathering in cyberspace with interest as a bond.The online game culture community came into being with the characteristic game culture,and it has an increasingly profound impact on the mainstream culture of society.As a representative product in the field of domestic game culture community,“GCORES” has a relatively prosperous community ecology,wide business coverage,and high content production quality,which has been recognized by the majority of gamer groups.The purpose of this paper is to provide a reasonable and scientific community operation plan for GCORES,so as to seek long-term development and provide reference for the development of the same type of communities.Focusing on the Long-tail theory in economic concepts,this paper first analyzes the driving force for opening up the long-tail market in the game culture communities.Secondly,combined with relevant data,the operation status of GCORES was sorted out.Then,according to the characteristics of GCORES and combined with the Long-tail theory,the operation optimization scheme of GCORES in three aspects: content,channel and product was proposed on the basis of previous research.Finally,from individual to general,the experience of GCORES was summarized for the development of other niche cultural communities in the Internet. |
