| In August 2020,the State Sports General Administration and the Ministry of Education jointly issued the "Opinions on Deepening the Integration of Sports and Education to Promote the Healthy Development of Youth"(hereinafter referred to as "Opinions"),which played a positive role in promoting the development of sports in my country.Taking the sports public opinion information of Sina Weibo as a research sample,on the basis of analyzing the overall development of microblog related to the stage of integration of sports and education after the promulgation of the "Opinions",this paper discusses the combination of sports and education,the integration of sports and education through natural language processing.The differences in Weibo dissemination in the integration stage are concluded as follows:1.In the integration stage of sports and education,the attention of Weibo users continues to increase,and the proportion of media posts increases sharply,while the proportion of authoritative government official blogs decreases.The separation of"mainstream media public opinion field"and "folk public opinion field"in the stage of sports-education integration has not been improved,and the communication efficiency in the stage of sports-education integration is lower than that in the stage of combination of sports and education.2.In the stage of integration of sports and education,the public opinion information on Weibo is based on the dual public opinion of sports and education.The extension of public opinion on the integration of sports and education is broader than that at the stage of combining sports and education.Compared with the stage of combining sports and education,the number of Weibo information dissemination and the scope of influence in the stage of sports and education integration have been greatly improved,and the degree of decentralization of sports and education topics in public opinion information of sports and education integration is obvious.3.In the stage of sports-education integration,different types of communicators have three layers as a whole,and high-level communicators mostly have two layers of communicators.Compared with the combination of sports and education,in the correlation between users-type-topics in the integration of sports and education,the internal topics of media and individuals are more abundant,but the correlation between the two is not high among high-profile topics.4.Compared with the relatively stable characteristics of the feedback interaction of Weibo public opinion information in the sports-education integration stage,the emotional interaction in the sports-education integration stage is more short-lived and intense,and the sports-education integration stage has a stronger psychological interaction.5.In the stage of integration of sports and education,there are more positive emotions and less negative emotions in the sentiment of Weibo public opinion information.The public has a positive attitude towards the integration of sports and education.However,the neutral sentiment in the stage of integration of sports and education is also higher than that in the stage of combination of sports and education.Some people do not know the specific details of the integration of sports and education,or hold a wait-and-see attitude towards the development of the integration of sports and education.6.The Weibo public opinion in the stage of combining sports and education and the stage of integrating sports and education,all take the content related to school sports as the primary module.The content of the combination of sports and education is relatively scattered,mainly focusing on school sports,competitive sports and other fields with sports as the core.The integration of sports and education mainly focuses on youth health,while taking into account the development of competitive sports.adolescent health".Suggestions:1.Increase the number of government official blogs,in order to build a complete authoritative information source together with the media,and realize the media-government-mass communication channel through policy explanations and specific policies of government blog posts,so as to improve the integration of sports and education transmission efficiency.2.Strengthen the role of opinion leaders such as senior experts and scholars,well-known commentators,outstanding athletes,excellent coaches,and netizens who pay high attention to the integration of sports and education in the dissemination of Weibo information on the integration of sports and education,and maximize the use of Weibo information on the integration of sports and education The influence of communication can alleviate the spread of negative public opinion.3.Strengthen the relevant policy explanations of sports and education combined with Weibo public opinion information to eliminate the doubts of the public to the greatest extent.4.Try to avoid the phenomenon of high emotional interaction in the integration stage of sports and education,and prevent the generation of negative public opinion caused by high-intensity negative information in the integration stage of sports and education. |
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