Research On The Effective Integration Of We Chat Into The Ideological And Political Education Of College Students

Wechat,as a mobile social software,not only quickly "captures" a large number of loyal users with its powerful functional attributes,but also brings great changes to people’s production and life style with its unique operation mode.College students are the generation growing up together with wechat.They can not only use wechat to communicate with people from all over the world,expand their social circle,but also come into contact with more people and things,and broaden their knowledge and horizon.Wechat has powerful functional interoperability,information richness,form diversity and interaction convenience,these characteristics are deeply attractive to college students,so that it has become the main group of wechat users,to the extent of "no one does not use wechat","all the time do not use wechat" and "no matter what do not wechat".Obviously,wechat has embedded itself into college life.But everything has "one body and two sides",focus on the "other side" of wechat,the content is uneven;Students addicted to wechat become "wechat control" and other aspects of the problem.Therefore,exploring how to effectively integrate wechat into ideological and political education has become one of the important topics.Wechat naturally has a deep link with the ideological and political education of college students,becoming a new channel of ideological and political education and value guidance in colleges and universities,a new carrier of innovative ideological and political education of college students and a new path to accelerate the integration of science and technology with humanistic spirit.It not only reflects the trend of the development of ideological and political education in the new era,but also reflects the characteristics of ideological and political education that keep pace with The Times.Now,looking at the external environment of wechat’s integration into college students’ ideological and political education,on the one hand,the state attaches importance to the integration of new media into ideological and political education and the continuous upgrading of wechat itself;On the other hand,the emergence of other we-media has formed resistance to the "integrated" service process of wechat.Hostile forces borrow wechat to carry out cultural penetration;It is difficult for the state to supervise network information and other aspects are the blocks in the process of integration.In view of this,it is urgent to carry out the analysis of the application of wechat in the optimization strategy of ideological and political education of college students.With the help of a more methodical SWOT analysis method,the internal and external elements are listed as the main basis of matrix construction.By taking advantage of external opportunities,giving full play to internal advantages,focusing on the optimization of various functions of wechat,boosting"better advantages",including"micro window","micro community","micro tools"and"micro detection";By taking advantage of external opportunities,overcoming internal disadvantages,focusing on the improvement of the"micro ability"of ideological and political educators,providing direction for the development of daily educational activities,and boosting the"transformation from bad to good",including accelerating the cultivation of"scholars","opinion leaders"and media literacy;By giving full play to internal advantages,avoiding external challenges,focusing on the content communication mechanism of wechat platform,taking"content is king"as the main entry point,building the core competitiveness of wechat,and promoting"fighting the bad with the good";By overcoming internal disadvantages and meeting external challenges,focusing on the self-growth of college students and the network supervision of the state and colleges and universities,we can promote the"joint construction of disadvantages".On the one hand,the information receiver should make a rational analysis;on the other hand,the state and colleges and universities should enhance the network supervision,strive to achieve the original source,and create a clean and positive network environment with the joint efforts of multiple subjects.