| Since the reform and opening up,rapidly developing economic and social conditions have laid the foundation for constructing and presenting a rich picture of the complex media theme of "sports",while the transformation of social values and the rise of public discourse have also promoted the modernization process of sports development.Based on this,the study attempts to understand the trajectory of sports development in China since the reform and opening up by observing the manifestation of social mentality in sports from the perspective of the history of mentality.The study was conducted through literature research,comparative analysis,and oral interviews,taking China Youth Daily and China Youth as the center of investigation.Based on the fluctuating changes of social mentality and the development of sports,three typical periods were selected to examine the sports-related media memories contained in both,namely,around 1980,when the reform and opening up first began,around 1990,when the reform advanced deeper,and around 2008,when the reform gradually entered the deep water.The study shows that in different periods of reform,sports have always carried the unique emotional experiences and ideological connotations of the nation,and in general have shown a transmutation trajectory from single to multiple,developing amidst contradictions.At the beginning of the reform era,the sports field showed the penetration of the old and the new discourse,connecting with the broad society and breaking the temporary "wilderness" of people’s spiritual world after the end of the Cultural Revolution;the excellent performance of China’s sportsmen and women in the international competition The outstanding performance of China’s sportsmen and women in international competitions has sounded the call of the times of "uniting and revitalizing China";the group of athletes as role models has also greatly inspired a generation of young people to sharpen their character and realize their values in life.In the midst of the dramatic turbulence of the deepening reform,sports have become the repository of many views and ideas,and have gradually coalesced into a consensus for forward development,building a bridge of dialogue for all sectors of society;the temporary downturn in competitive sports due to the decline in performance has triggered worries,objectively helping the nation to establish an objective understanding of its strengths and its ease in winning and losing.When reform enters deep water,the national calls for more sincere and pure sports,promoting self-reform and purification of sports development;the perception of "Gold Medal-Only Theory" that has been precipitated in people’s minds for decades continues to fade amidst contradictions,and Chinese sports are quietly completing the transformation from a culture of spectacle to a culture of participation;sports development is immersed in the fabric of Chinese people’s more;The Beijing 2022 Olympic Winter Games played the music of the times of peace,unity and progress,and the call of "Together for a Shared Future" conveyed the beautiful expectation of more than 1.4 billion Chinese people and the people of the world to advance together,keep watch and help each other,and create the future together.The study argues that sports,on the one hand,is a profound footnote to the rapidly changing times and,on the other hand,constitutes a unique perspective for understanding the changes in contemporary China.From being a pioneer and a "model" in a reflective and hesitant mindset,to a "repository" of diverse social views and ideas,and a "mirror" of a rational and confident mindset,the change in social mentality it shows is not a betrayal or subversion,but a constant enrichment and sublimation.Sports should play its social function,become an incubator of positive attitudes,become an ideological engine of economic,social and even political civilization,infiltrate people’s hearts with its competitive attitude,evoke a strong sense of the times and responsibility,and provide a strong spiritual force for the great rejuvenation of the Chinese nation. |