A Study Of College Students’ Microblog Use Behavior From The Perspective Of Missing Anxiety

With the rapid development of the Internet and the widespread popularity of social media,audiences are becoming more and more viscous in using social media,and Weibo,as one of the most rapidly developing and largest social media platforms,is favored by college students.However,the anxiety theory suggests that college students often experience anxiety of missing out on messages or exciting interactions when using the microblogging platform,and the social loneliness hypothesis suggests that the quality of online communication is incomparable to that of offline communication,which can intensify the experience of loneliness.Therefore,this paper takes college students as the research group,and uses the SOR model to study the psychological motivation,behavioral motivation and dependence behavior of missing out on anxiety as the antecedent motivation,loneliness as the mediating factor,and microblog use behavior as the dependent variable.With the help of questionnaires and mathematical statistics,this study concludes that psychological motivation and dependency behavior of loss anxiety positively affect loneliness,and loneliness also affects college students’ use of microblogs;psychological motivation and dependency behavior of loss anxiety affect ritual use of microblogs;psychological motivation and behavioral motivation of loss anxiety also positively affect social use of microblogs,and loneliness mediates the relationship between loss anxiety and microblog use.Loneliness plays a mediating role between anxiety and microblog use.The results of this study show that in the era of fragmentation,when college students’ information acquisition efficiency cannot keep up with the speed of information iteration,they will feel anxious about missing out and choose the ritualistic function of microblogs as a carrier of their emotional value.The study shows that loneliness may lead to the deepening of dependence on the Internet and may lead to Internet addiction,so it is imperative to reduce the negative impact of individual loneliness among college students.Therefore,it is necessary to establish a correct concept of use among college students and improve the efficiency of information acquisition.At the same time,the school level should strengthen intervention and correct guidance,so that college students can use social media reasonably and overcome the negative effects of missing out on anxiety.