The Research On The Framework Of "Sina.com" Online Education Report In The Context Of COVID-19

In 2020,the COVID-19 pandemic swept the world.In order to ensure normal teaching during the epidemic prevention and control,China implemented the policy of "no school suspension".Online education was praised as a shrine and attracted the attention of all sectors of society.However,due to the defects of online education in the use of technology and other aspects,many training institutions are frequently exposed,attracting the attention of major news media.In July 2021,China issued the "double reduction" policy,which involves the rectification of the online education field.In order to ensure the healthy and orderly development of the online education industry,China severely cracked down on the online education platforms existing in the current online education market such as subject make-up,advanced make-up and industry monopoly.After the "double reduction" policy was issued,many news media paid special attention to the future development of online education,and many reports had one-sided interpretations of relevant policies,and the crackdown on online education was biased.In this paper,based on the framework of theory research to kuo-jen,Tsang news frame including hierarchical framework for theory basis in the theory,the selection of sina reports of online education content as the research object,choosing a new epidemic time as the research background,namely from beginning on December 31,2019,reported in China’s first COVID-19 time starting point for research;By September 1,2021,the epidemic situation in China is basically under control,and the time when most schools return to offline teaching is the research deadline.Study samples by means of the Python,Excel and SPSS tools selection,coding,and relevant variables cross analysis.The specific sample adopts content analysis,systematically analyzes 12 categories such as report theme,report type,report time,report tendency,report length,news source and news source,analyzes the characteristics of online education reports presented by Internet media,and makes attribution to their existing selection tendency.The research finds that the Internet media has a clear bias towards the topics of online education reports in the high-level framework,and the news sources of online education reports are not scientific enough.In terms of the mid-level framework,the Internet media tend to be authoritative in the news sources of online education reports,ignoring the voices of the front-line masses,and obviously limited in the collection and editing,and lack of positive in-depth reports.In terms of low-level framework,online education reports by Internet media are single in form and lack of vividness.Online media have a tendency to choose topics and contents of online education reports,such as news topics fit national ideology,news content tends to be of topical value,news sources lack applicability and so on.Finally,the author puts forward the communication optimization channel of online education in the post-epidemic era based on the actual situation of online education transformation in the future,the trend of public opinion and the background of normalized epidemic situation in the post-epidemic era.Education is related to people’s livelihood,and news media influence public opinion.News media should be objective,scientific and correct to spread online education issues.With the development of society and the change of consumers’ consumption habits,news reports of Internet media have become the main channel for audiences to obtain relevant online education information.As a representative Internet media in China,this paper focuses on the characteristics and problems of online education reports of Sina in the context of COVID-19,as well as how other Internet media in China optimize the transmission path of online education reports in the post-epidemic era.