| Short videos have become an important platform for the aggregation of like-minded groups in the image age.With the rise of the silver-haired society,the important role of the silver-haired economy is highlighted,and the driving force for sustainable social development they bring has greatly affected the silver-haired group,especially the silver-haired internet celebrities.The study of screen image and body discourse has attracted more and more attention from the academic circles.This article uses Douyin as the observation platform,uses Merowitz’s central scene theory,takes silver-haired Internet celebrities as the research object,adopts the inspection method and in-depth interview method,and aims to answer the questions:1.The participating media of silver-haired Internet celebrities What is the motivation for practice? What kind of praise central stage have they constructed? What are the characteristics of the Central Stage? 2.What are the ways in which silver-haired internet celebrities participate in media production? The expressions of their embodied communication are those.3.What kind of positive social impact does the body communication of silver-haired internet celebrity bloggers bring?First of all,this chapter adopts the ethnographic observation method,selects 200 video samples of ten bloggers for text analysis,interviews 20 users as samples,and summarizes the motivation of silver-haired Internet celebrities to participate in media practice.They are: the promotion of commercial capital,the assistance of family members,the enlightenment of self-learning,and the need for self-interpersonal connection.Secondly,the article tries to outline the central area of the media practice of silver-haired internet celebrities.The central area is relative to the front desk and the backstage.Therefore,it reveals that the different characteristics of the central area are the front desk,the presence of the audience,and the integration of front and back boundaries trend.On this basis,the dual identities of silver-haired internet celebrities as active performers and passive performers are analyzed.Then,the article discusses the media practice participation and expression of silver-haired net reds in person,showing their friendly image of a kind family,an image of a talented person embellished with skills,an individual image of a delicate life,and a humorous image of a rural area.Finally,the article settles on the significance of the media practice of silver-haired Internet celebrities,pointing out that they have achieved the media empowerment of a sustainable society through the image construction of "active old people",and promoted the social integration of the Internet celebrity groups,economic prosperity,and cooperation with daigou groups.borders are eliminated.The article found that: 1.As a performer in the Central District,it is a superposition of two identities.This feature is the field characteristics endowed by the Central District scene.2.The blurred boundaries between the front and back fields enable the silver-haired internet celebrities to realize the socialization of their daily lives.The original ecological interpretation of real images and scripts imitates popular Internet stalks,and meets the needs of emotional friendship in a sense of "zero distance".3.The symbol setting and personality style of the silver-haired internet celebrities are the differentiation of their own "fan-absorbing".Whether it is the collision of refined trends and rustic simplicity,or the expressions of the elders’ self-proclaimed and affectionate names,they all reflect their unique media expression ability.4.The direction of the silver-haired net red’s performance in the central area is to create the social role of "active elderly".The meaning of this role is reflected in two levels: one is the social meaning,which enables them to obtain the social capital and emotional relationship interaction they need for their own life,and continues their social identity,social relationship and social discourse in real life,and builds the silver-haired group and the Emotional resonance and interaction of youth groups and silver-haired users.The second is the economic significance,which has promoted the vigorous development of the silver-haired economy.It realizes the active old man’s vision of "being old and promising",and arouses the humanistic care of the public for the silver-haired family.The article argues that,compared with traditional media,the "Central District" scene created by mobile media abandons the traditional age stereotypes,allows the cultural diversity and three-dimensionality of the elderly’s discourse,and realizes the reconstruction of the elderly’s identity.The research value of the article is reflected in: 1.Revealing the important role of the central area theory in the media practice of silver-haired Internet celebrities,discovering new problems from a new perspective,and broadening the application field of scene theory.2.From a microscopic to a macroscopic perspective,on the basis of analyzing the practical behaviors of silver-haired internet celebrities,he discussed the social significance of "active elderly" in a more in-depth manner,hoping that the public can pay attention to the issue of elderly and give them more understanding and care Feeding back with digital to promote sustainable social development. |
