Image Construction And Social Participation Of Silver-haired Internet Celebrity In Tik Tok

As a new mobile social and entertainment method,short videos are “embedded” in daily life,which profoundly affects the individual’s media practices.Characterized by unique physical characteristics,the media practice behavior of silver-haired internet celebrities is the “body technology” performed after being empowered.It is manifested by self-control to form a new identity expression,which is involved in the construction of a single and dualistic image of the elderly,especially the stereotype of "negative actors" is different.The focus of this article is how the silver-haired internet celebrities performs image construction,and then completes emotional conversion and social participation on the Tik Tok that integrates entertainment and social integration.Specifically,the purpose of this article is to use the silver-haired internet celebrities as a mirror image of the silver hair crowd,and explore how they can use technology and resort to emotions in the practice of Tik Tok to form a new silver hair image,which will affect their social interaction.The article believes that the cause of changes in the physical,mental,and behavior of the elderly is the loss of activities and role changes caused by leaving the productive activities,which result in discomfort,loneliness,and alienation from society.The key to solving the problem is to acquire new roles and activities and continue to socialize.The short video represented by Tik Tok constructs a new socialization scene for silver-haired people.In other words,With the help of Tik Tok,they meet their two-way social and entertainment needs,making it possible for individuals to transform social life and construct new social relations networks,further expanding the dimension of individual social participation.The production and dissemination of the short video content of the silver-haired internet celebrities not only records what they think and they do in daily life,but also carries the interaction between generations.In the process,the practice and exploration of social participation are carried out.Specifically,the silver-haired crowd collaborated with the younger generation to naturally display the daily life of silver-haired with rich life experiences,and spread it through short videos.The presentation of the image of the silver hair crowd in the short video is no longer a single mass media construction.Instead,under the shape of technology,the silver hair crowd actively "cooperates" with young people to share themselves and reshape their image.At the same time,the silver hair crowd pays attention to the interaction with young netizens and associates with social reality and intergenerational groups in the process of commenting,liking and reposting,thus creating a relationship and connection.In a nutshell,Behind the practice of silver-haired internet celebrity video,in fact,silver hair people use short videos as an intermediary to conduct intergenerational interaction,emotional debugging,and social participation.