Research On Market Competitiveness Of Taijiquan Clothing Industry In China

In October 2014,the State Council’s "46" document "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" raised the sports industry to a national strategy.The boxing industry has attracted much attention.The development of Taijiquan clothing in the Taijiquan industry should take the lead.The market competitiveness of the Taijiquan service industry is related to the quality of the Taijiquan industry.However,the development of the Taijiquan clothing industry in my country is relatively lagging behind,and the relevant research lags behind the development of society.Therefore,the research on the market competitiveness of Taijiquan clothing industry has important theoretical value and practical significance.Taking the "diamond model" as the theoretical basis,using the methods of literature materials,expert interviews,principal component analysis(PCA),analytic hierarchy process(AHP)and other methods to study the market competitiveness of my country’s Taijiquan clothing industry,the results are as follows:(1)The market competitiveness of Taijiquan clothing industry refers to the ability of enterprises that sell or manufacture Taijiquan clothing or related industries to invest in capital,maintain customer viscosity,cluster degree,and occupy the market in the market.(2)Based on the "Diamond Model",the market competitiveness evaluation model of my country’s Taijiquan clothing industry is constructed "enterprise strategic structure and competition","government","opportunity" are the indicator layers,and there are 21 indicators including total GDP and other program layers.(3)The development of my country’s Taijiquan clothing industry has gone through three periods: first,the external environment formation period(1949-1977),after the founding of New China,Taijiquan culture and functions were affirmed at home and sought after by foreign admirers,which promoted Taijiquan The early demand conditions for the formation of the clothing industry;the second is the budding period of development(1978-2000),after the reform and opening up,the state issued a policy document to allow the martial arts industry,and the Taijiquan clothing industry began to appear;the third is the accelerated development period(2001-present),my country’s accession to the WTO has opened the door to the connection between the country and the world.The Taijiquan clothing industry has accelerated its development and provided its own strength for the performance capability of the sports industry.During the accelerated development period,many enterprises with strong innovation ability,large capital ownership and reasonable internal structure appeared in the Taijiquan clothing industry,most of which were located in Guangdong,Jiangsu,Zhejiang,Shandong,Hebei and Henan provinces.(4)Provinces and cities forming Taijiquan clothing industry: Calculate the market competitiveness of Taijiquan clothing industry in 6 provinces,and find that Guangdong Taijiquan clothing industry has the strongest competitiveness and obvious advantages.Jiangsu Province and Zhejiang Province have developed steadily,their performance is not outstanding,and there are obvious shortcomings.Although Shandong Province,Hebei Province and Henan Province have formed Taijiquan clothing industry,their competitiveness is poor,and the competition factors of each industry show negative values.Provinces and cities that have not formed Taijiquan clothing industry: divided into two categories according to the number of Taijiquan enterprises: the first category,the number of Taijiquan clothing industry enterprises is between 10 and 18;the second category,the number of Taijiquan clothing industry enterprises Provinces and cities between 0-5(5)According to the market competitiveness of Taijiquan garment industry,this paper puts forward the countermeasures to improve the market competitiveness of China’s Taijiquan garment industry.From a meso perspective,first,Taijiquan garment industry should develop advantageous regions,improve innovation ability and reform the industrial economic system;Second,Taijiquan garment industry develops in a flat area,stabilize the cost advantage and improve the market system;Third,Taijiquan garment industry lags behind,comprehensively upgrade the industrial environment and tap its own development advantages.Fourth,for provinces and cities that have not formed Taijiquan clothing industry,the countermeasures that can be taken are to innovate the expression forms of Taijiquan culture,focus on the wholesale and retail trade of Taijiquan clothing as the main content of development,and the government finance plays a leading role;Focusing on the development of regional economy,Taijiquan clothing industry relies on Taijiquan culture for its emergence and development.The emergence of cultural values and health and fitness needs is based on the per capita entertainment consumption of consumers.According to the overall situation and the future development trend,the countermeasures are divided into four aspects,starting from a macro perspective: First,reform the industrial economic structure and improve the industrial operation mechanism.Second,establish a sound talent training model and cultivate the consumer market.Third,the development of Taijiquan clothing industry is guided by the situation,and it is advocated that development is driven by development first.Fourth,adhere to the development of technical capabilities and enhance their own innovation capabilities.