| Natural science,as one of the three major fields of science,promotes the improvement of human cognitive ability and intellectual level,and drives human society forward at a high speed.With the vigorous development of science popularisation becoming an increasingly important part of improving national scientific literacy,the popularisation of natural science knowledge is receiving more and more attention and attention,and natural science books,with the aim of disseminating natural science knowledge,are both an effective channel for knowledge dissemination and an important means of improving national scientific literacy.This study takes the knowledge dissemination effect of Chinese nature science books as the research object,analyses and summarises the factors affecting the knowledge dissemination effect through data analysis method,interview research method and questionnaire survey method,constructs a research model,and gives corresponding suggestions to improve the knowledge dissemination effect of Chinese nature science books,in order to provide reference for publishers to publish nature science books.The paper is divided into five main parts.The first part is the introduction,including the definition of concepts,theoretical foundations and literature review;the second part is based on the data from the 2018-2021 Dangdang.com annual best-seller list and the list of popular science books,collecting,selecting and organising book information,and using it as an entry point to analyse the current situation of publishing nature science books in China;the third part is based on the technology acceptance model,through sample book analysis The fourth part is to analyse the results of the questionnaire using SPSS,and finally arrive at five factors that have a significant impact on the knowledge dissemination effect of popular nature science books: generality,logic,richness,science and ideology,and construct a research model.The fifth part is an attempt to give suggestions for improving the knowledge dissemination effect of Chinese nature science books based on the results of the study. |
