Research On The Guidance Of Network Public Opinion In Colleges And Universities In The Age Of "We Media"

In the era of self-media,everyone is free to express their opinions.The new self-media platforms such as microblog,We Chat and Shake Yin widen the information dissemination channels and expand the influence of network public opinion,which also brings great challenges to the supervision and management work of relevant departments.Similarly,the network public opinion has certain impact on students’ worldview,outlook on life and values.Once the improper way and method of guiding university network public opinion may easily lead to university network public opinion crisis,thus destroying the harmonious campus environment and damaging the social image of university,which is detrimental to the physical and mental healthy growth of college students,and even the harmonious and stable social environment will face the impact.In order to maintain the positive influence of the network public opinion,it is necessary to build a mechanism for guiding the network public opinion in colleges and universities and to guide the network public opinion effectively.Therefore,closely focusing on the problem of college network public opinion guidance,this paper makes comprehensive use of literature research method,survey research method and multidisciplinary research method to find out the crux of the problem according to the actual survey results and explore the solution strategy in a targeted way,so as to provide some theoretical reference and practical reference for the work of college network public opinion guidance.The study is conducted in four main sections:The first part,which is the introduction of this paper,mainly includes the purpose and significance of the selected topic,the current status of domestic and international research,research methods and innovation points.In the second part,it mainly elaborates the concepts and basic theories related to the guidance of college network public opinion in the era of self-media.On the basis of profoundly grasping the basic connotation,it digs out the guiding ideas to be adhered to in college network opinion guidance work,tries to sort out the generation and evolution mechanism of college network opinion,so as to provide theoretical support for college network opinion guidance work,and points out that good college network opinion guidance work is the requirement of the times to implement the task of establishing moral education in colleges and universities.The third part,mainly based on the data obtained from the survey and research,summarizes the current situation of university network opinion guidance,points out that the current university network opinion guidance work has achieved certain results,but there are still problems of insufficient construction of positions,unsound working mechanism and unbalanced performance of college students’ media literacy,and explores the causes of the problems,including: weak awareness of university network work,insufficient supervision and insufficient media literacy education of college students.Insufficient education.The fourth part explores the practical path of university network public opinion guidance in the era of self-media.It elaborates the main contents of the current university network public opinion guidance and points out that the Party should adhere to the overall leadership of university network public opinion work: implement the responsibility system of network ideology work of the Party committee,establish the joint system of university network public opinion guidance work and strengthen the construction of university network public opinion leading work team;build university network ideological and political education positions in three aspects of classroom teaching,campus culture and network space;improve the work mechanism of university network public opinion guidance in three aspects of early warning,response and feedback,In addition,we will improve the mechanism of university network public opinion guidance in three aspects: early warning,response and feedback.