Research On The Influence Of Official Microblogs Of Hubei Provincial Universities Based On SNA Syste

With the increasing development scale of the new communication media,the university’s official microblogs have become one of the important channels for transmitting internal campus information and comprehensively displaying the comprehensive strength of universities externally,serving teachers and students internally,and gathering group emotions.It is an urgent requirement and a glorious mission in the new era to strengthen the influence of the university’s official microblogs in cyberspace and audience groups.This thesis used the Social Network Analysis(SNA)as the main research method to research the influence of the university’s official microblogs in Hubei province,aiming to identify the factors that trigger changes in the microblogs,and then proposed corresponding optimization measures for different influencing factors,so that the influence of university’s official microblogs could be effectively improved.Based on the extensive and in-depth investigation,this thesis sorted out the current situation and gaps in the research on the influence of university’s official microblogs,considered the 24 university’s official microblogs in Hubei province as the social actors by introducing the SNA system,established a network of influence of university’s official microblogs in Hubei province.and adopted 9 characteristic indicators in three categories,namely individual centrality,network centrality,and cohesive subgroup analysis,from three aspects: the network individual,the network whole,and the network local,thus the influence of official microblogs were measured and analyzed.By calculating the characteristic indexes in the SNA system,the current situation,problems,and causes of the influence of the university’s official microblogs in Hubei province were analyzed,and countermeasures and suggestions for improving the influence were proposed because of the weaknesses.The research found that the social network composed of official microblogs of 24 Hubei universities had problems such as different basic conditions,low publishing quality,lack of head universities,poor network structure,and serious polarization.Finally,based on the analysis of existing problems and causes,suggestions and countermeasures in three categories and 6 aspects were proposed to improve and optimize the influence of the university’s official microblogs,including: improving the quantity and quality of information release,taking advantage of network core universities flexibly,enhancing the effective flow of information within the network,giving play to the role of leading influential universities,using the structure position and relationship skillfully,and establishing the official microblog community of universities.