Research On Sports Consumption Structure Of Female College Students From The Perspective Of Field Transformation

It is an important turning point for students to enter the University from high school.After the female students entered the University from the high school,their field also changed.Under the influence of social and psychological factors,the consumption of female students has a new connotation with the change of identity.As one kind of sports consumption,with the change of female students’ field,how will their sports consumption structure change? Starting with the identity transformation of female students,this paper uses Bourdieu’s practical theory as a tool to explore the differences and changes in the sports consumption structure of this group,as well as the reasons for the changes,in order to lead female college students to reasonably plan their own sports consumption,optimize the sports consumption content,and refuse blind consumption.Based on the research of many scholars,this paper uses the methods of questionnaire,case interview and mathematical statistics to randomly sample the female students from grade one to grade four of Southeast University,investigate and study their sports consumption related content and sports consumption structure,and focus on the in-depth analysis of the content of case interview.The results show that,after the identity change,the first is that the monthly living expenses of female college students have increased significantly,and the sources are wider than before;Second: the consumption purpose is more clear,and tends to promote health and maintain beautiful posture.Third,the structure of sports consumption has increased significantly in four aspects.The growth range is participation type,viewing type,physical type and game type.Fourth,with the increase of grade,the four connotations of sports consumption structure have changed,especially the participatory change curve.Fifthly,in different disciplines,the sports consumption structure of female students in literature and history,science and engineering and other categories is also the same and different.The physical consumption is in the leading position,followed by the participation,appreciation and game.The difference is that the game consumption of students of literature and history is significantly higher than that of the other two categories.Based on the above results and with the help of the interview content,this study has the following conclusions:(1)The sports consumption structure of female college students focuses on participatory consumption.On the premise of improving their physical quality,they pay more attention to their body appearance and posture and serve social communication.(2)At the stage of female students’ University,the interaction of economic capital,cultural capital and social capital affects the sports consumption structure.At the same time,the connotation of sports consumption structure also promotes students’ efforts to obtain three capitals and serve their own development.(3)With the change of identity,the consumption of female college students has become more disposable.Under the multiple influences of generations,peers and the media,their sports consumption structure will change with needs,showing phased optimization.(4)In the life field of female college students,they are not only the individual shaped by the field,but also the subject with subjective initiative.They constantly optimize the structure of sports consumption through the two identities of subject and object.