| "Digital transformation" is a concept with high practical characteristics in China,which has penetrated into many fields such as economy,society and government governance.In the process of building the public service system of national fitness,the government has been constantly committed to the practice of digital transformation,which has improved the management efficiency of the governing body and increased the satisfaction of the people.However,with the accelerated aging of China’s population,it is difficult for the existing public service system of national fitness to meet the needs of an aging society.For example,the construction and planning do not pay enough attention to the elderly groups,the design of digital fitness programs does not match well with their actual needs,the digital application ability of the elderly groups is weak,and a series of other realistic problems.Under such circumstances,how to use digital means to meet the fitness needs of the elderly,guarantee the development of their physical fitness and improve their quality of life in their later years is an important means to implement the core task of promoting fitness activities for key groups in the National Fitness Plan(2021-2025).This paper uses literature,questionnaires,interviews and mathematical statistics to investigate the current situation of fitness for the elderly in Sihong County,focusing on the current situation of fitness for the elderly in Sihong County under the background of digital transformation,the current situation of the construction of fitness service system for the elderly,the demand for fitness services for the elderly,analyze the problems of fitness services for the elderly in Sihong County under the background of digital transformation and propose strategies to cope with them,in order to To promote the digital transformation of the elderly fitness in Sihong County.The study found that:(1)51.31%of the elderly fitness population in Sihong County are male,which is slightly higher than female;the overall education level of the elderly fitness group is low,mainly with elementary school and junior high school education;the participation in fitness exercise program is mainly jogging and square dance gymnastics,fitness places are mainly park square open space and fitness trails;the fitness motivation of the elderly group in Sihong County is mainly to enhance physical fitness and prevent The majority of the elderly people have a fitness frequency of 5-7 times or more.(2)The digital fitness service system for the elderly in Sihong County has been continuously built and improved in recent years,but it is still not strong enough.(3)The usage and awareness rate of digital fitness equipment among the elderly in Sihong County is low,and it is negatively correlated with the age of the elderly,nearly half of the elderly do not understand digital fitness equipment.(4)The acceptability of digital venue facilities,digital fitness monitoring services,digital sports information propaganda and digital sports fitness guidance among the elderly in Sihong County is high.After investigation and analysis,the main problems of the current situation of fitness for the elderly in Sihong County under the background of digital transformation are as follows:(1)digital fitness venues and equipment resources are relatively lacking.(2)The traditional fitness methods of the elderly are single,and the application of digital fitness technology is insufficient.(3)digital fitness service publicity is not enough,social recognition is not high;(4)digital fitness service equipment has certain limitations.In view of the above main problems,provide the corresponding development countermeasures:(1)Create an intelligent system of fitness service for the elderly and improve the construction of related system and policy system.(2)Use digitalization to bridge the gap between supply and demand and improve the intelligent promotion of fitness for the elderly.(3)Use transformation and upgrading to optimize management services and strengthen digital fitness for the elderly.(4)Improve data management standards and rule of law guarantee,and improve the digital fitness monitoring system for the elderly. |
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