Research On The Transformation And Upgrading Of National Fitness Public Services In The Digital Era

The transformation and upgrading of national fitness public service,as the internal requirements of adapting to the new round of technological change and improving the quality of national fitness public service,is of great value and significance for promoting the highquality development of national fitness public service and building a higher level of national fitness public service system.Under the background of the digital era,emerging technologies such as big data,cloud computing and artificial intelligence are developing rapidly,and the demand for public fitness services for the public is increasingly diversified,personalized and high-end.How to adapt to the digital wave and fully tap the functional value and advantages of digital technology and data resources in the process of promoting the quality,efficiency and efficiency of public fitness services for the public?To meet people’s yearning for a better life has become the focus of the transformation and upgrading of national fitness public services.Based on the background of the digital era,this study takes digital technology and data resources as the key elements to drive the development and reform of national fitness public services,takes dynamic reform as the basis,efficiency reform as the main line,and governance reform as the guarantee,and makes joint development through multi-dimensional reform methods,in order to provide development direction and practical path for promoting the transformation and upgrading of national fitness public services in the digital era.In this study,literature data method,logical analysis method,expert interview method,evolutionary game model and numerical simulation were used to explore the operation logic and internal mechanism of the transformation and upgrading of national fitness public services from the perspectives of power interpretation,efficiency engine and technical support.The research results showed that:(1)The driving factors of the transformation and upgrading of national fitness public services can be roughly divided into three main categories and eight key categories through the operation process of open coding,spindle coding and selective coding in the rooted theory method.The former includes the influence factors of innovation-driven type,digital production type and traditional resource type.The latter includes technological innovation level,operation mode innovation,innovation resilience level,data collection ability,digital platform construction,professional personnel training,digitalization of service mode and scientific and technological research and development investment.(2)The efficiency improvement engine for the transformation and upgrading of national fitness public services.The sports service industry is regarded as the core driving body to promote the digital transformation and upgrading of national fitness public services.The research believes that there is a natural interest competition between sports service enterprises,and the strategy choice of either party will have an impact on the other.Strategy combination(1,1)is the evolutionary equilibrium point for sports service enterprises to join and carry out the transformation and upgrading of national fitness public services.Finally,through numerical simulation,it is further verified that core elements such as data collection ability,digital platform construction level and digitalization of service mode play an important role in promoting the digital transformation and upgrading of national fitness public services(3)Technical support for the transformation and upgrading of national fitness public services.With data elements as the key starting point,the key elements and basic principles of data governance of national fitness public services respectively involve data information,governance objectives,governance subjects and implementation processes,security,effectiveness and openness.The conceptual model of data-driven national fitness public service governance includes basic model and cross-regional model,and should start from the organizational operation and digital technology level to form a three-level linkage data governance practice level of national fitness public service of "top-level,middle-level and bottom-level".Based on the above content,a practical model of data-driven national fitness public service governance is finally formed in this study,including five stages:initial,planning,implementation,inspection and closure.Based on the above research results,the paper puts forward specific practical paths to promote the transformation and upgrading of national fitness public services from three aspects:dynamic change,efficiency change and governance change,including innovationdriven leadership,digital intelligence technology enabling and resource elements supporting the transformation and upgrading of national fitness public services.Strengthen the top-level design and planning of the transformation and upgrading of national fitness public services,strengthen the digital,intelligent and scientific level of national fitness public services,and accurately connect the service demand data of different types of people;Optimize and improve the internal and external structure of data governance for national fitness public services,strengthen the level of data security protection and information management,cultivate the thinking of multi-subject data-driven governance and data technology application ability,etc.,to provide theoretical guidance and practical enlightenment for the high-quality development of national fitness public services and the construction of a higher level of national fitness public service system.