Comprehensive Evaluation And Empirical Research Of Sports Consumption Pilot City Construction

Since Chinese sports consumption has entered a new era,the Party and the government,on the one hand,in order to meet the people’s growing demand for highquality fitness,on the other hand,to revive the sports consumption in the "frozen period" during the epidemic,at the request of The State Council,the General Administration of Sport of the State decided to build a number of pilot sports consumption cities that can promote the "four innovations" in sports consumption.On the basis of exploring experience,I hope to develop into a sports consumption model city,and play a leading role in the continuous growth of sports consumption scale and continuous upgrading of consumption structure.2022 is the final year of the construction of pilot cities for sports consumption,and the construction work of pilot cities needs to be tested.Under the above background,based on the review of relevant literature,data and policy documents,this paper firstly selects the index system for comprehensive evaluation of the construction work of pilot cities of sports consumption.Secondly,it adopts Delphi method to conduct two rounds of expert opinion consultation and revision and improvement.A systematic evaluation index system covering 5 firstlevel indicators and 30 second-level indicators,including the development level of the sports industry in the pilot cities,the level of high-quality sports resources in the pilot cities,the level of sports consumption expenditure in the pilot cities,the related index of sports consumption population in the pilot cities,and the related support for the development of sports consumption in the pilot cities.Finally,the comprehensive weight of each evaluation index is calculated by the combination of analytic hierarchy process and entropy method,so as to establish a more scientific and easy to operate evaluation method.Through the evaluation model established in this paper,relevant data of four pilot cities(Xiamen City in the east,Chengdu City in the west,Shaoxing City in the south and Dalian City in the north)were empirically studied,and the comprehensive scores of the four pilot cities were obtained: The comprehensive score of Xiamen was0.77,Chengdu was 1.47,Shaoxing was 0.83 and Dalian was 0.92,and a comparative analysis was made on all the scores.Based on the results of empirical analysis,some suggestions are put forward for the construction of pilot cities of sports consumption:1)Shaoxing: focusing on the opportunity of preparing for the Asian Games to show the new pattern of the city;2)Chengdu: benchmarking the spatial layout of international sports and promoting the collaborative innovation of urban industries;3)Xiamen: Establish a modern urban industrial system and strengthen the complementary advantages of manufacturing services;4)Dalian: Promote the coordinated development of sea ice and snow to form a unique development pattern.Other pilot cities of sports consumption: 1)Pay attention to giving full play to urban characteristics and advantages,and accelerate the integration of sports industry;2)Improve urban sports consumption policies and strengthen basic security in pilot cities.