A Study On Zu’an Behavior On Online Games Of Junior High School Students Based On The Theory Of Planned Behavior

In recent years,due to the popularity of the Internet and the upsurge of e-sports games,the age of online game users has shown a trend of younger age.While the Internet has expanded the space for minors to learn and communicate,it has also brought Zu’an culture,whose core is revile.Based on the Chinese cultural context,this study explores the applicability of the theory of planned behavior(TPB)to the behavior of online games in Zu’an,and adds the game situation to expand the theoretical model.Besides,it explores the regulating effect of internet addiction and game literacy between intention and behavior.This study takes students from three junior high school in Wucheng District,Jinhua City as the research object,and draws the following conclusions through questionnaire survey:TPB is generally applicable to the Zu’an behavior of junior high school students on online games.Attitude,perceived behavior control(PBC)and intention are positively correlated,and intention is positively correlated with actual Zu’an behavior.Subjective norms have no relationship with junior high school students’ intention in online games,and intention has a positive effect on behavior.Intention has complete mediating effect between PBC and behavior.There is a significant positive correlation between game situation and attitudes,subjective norms,and PBC in online games.Game literacy has a negative regulatory effect on the behavioral intention and actual behavior of Zu’an on online games.Internet addiction has a positive regulatory effect on the behavioral intention and actual behavior of Zu’an on online games.The analysis of the correlation among game situations,internet addiction,game literacy in this study can provide a new perspective and entry point for the current media literacy education that mainly targets primary and middle school students.It can also provide empirical experience for relevant units to study and judge the correlation between media literacy education and youth online game behavior,and further reduce or correct the participation of middle school students in Zu’an culture.