Business Plan Of Le Shang Early Education Group

In the "mass entrepreneurship","grass-roots entrepreneurship" wave,"innovation and entrepreneurship creation" of the "three pioneering" spirit,encouraging more people to join the entrepreneurial tide.Infant period is the key period of human individual growth and development,and is the starting point of the whole life education.At this stage,infants and young children’s nervous system develops the fastest,intelligence,physical strength,psychological ability of the strongest plasticity.According to relevant forecasts,early education,childcare market potential is huge.As the father of two children,choosing the early education industry to prepare the business plan is not only a practice of his own infant education concept,but also a summary and distillation of his three-year MBA education career.At the same time,it provides theoretical and practical reference for investors who intend to invest in the0-6-year-old infant industry.Based in Fuzhou and facing the whole country,this business plan comprehensively uses the research methods such as literature research,comparative analysis,interview,investigation,Management Theory and analysis tools.First,the top-level design of the Business Vision,development path,competitive advantage,characteristic service,early education center,kindergarten,overall human resource management strategy,main profit model,venture capital source and equity structure of Le Shang early education group was carried out,clear Group will operate "3-year-old child care,0 to 6-year-old early education curriculum,3 to 6-year-old kindergarten education,child development guidance and consultation" and other four major business and related educational activities,three to six years of kindergarten education as the group’s long-term development goals.After the establishment of the parent company of the group,as the only direct model center of the parent company,Fuzhou Le Shang Early Education Center(hereinafter referred to as "Fuzhou Model Center"),adhering to the group’s development beliefs,with "happy early education,happy early education" as the goal,in-depth understanding of infants and children,always based on "infants are curious,resourceful,all-powerful learners" set out to care for children,using small-class teaching,let play,exploration and experiment become an important learning model for infants and young children,to carry out the group’s early 3 major business and related educational activities.At the same time,detailed planning of the post responsibility,site functional area planning,product design and functional departments set up and operation of Fuzhou Model Center,provide reference for the followup establishment of the new early Education Center.Finally,based on the Fuzhou Model Center,combined with the group’s situation,using PEST model to analyze the macro-environment of the early education industry,using porter’s five forces competition model,SWOT analysis tools,etc,to analyze the competitiveness of Fuzhou Model Center;Through STP analysis,the 4P marketing strategy is obtained,and the feasibility of Fuzhou Model Center is comprehensively considered from the aspects of individual project’s economic benefit prediction,financial analysis,risk prevention,etc.,further clarify the development direction of the group.After a detailed analysis of the above aspects,the market prospects and economic benefits of the project is good,low risk level.The group has seven competitive advantages and nine unique services that provide parents with a scientific education programme for children aged 0 to 6 years,as well as a unique and sustainable competitive edge for the group in the early education sector.This project is a feasible project with good investment value.