An Analysis Of The Narrative Strategies Of Theme Propagation Of Chinese Delegationon On The Final Dav Of Bidding For 2022 Winter Olympics

In July 31,2015,the 128 th plenary session of the Central Committee of the International Olympic Committee selected Beijing as the host city of the twenty-fourth Winter Olympics.The 45 minutes of presentation report and propaganda films in the final statement-day of Chinese Olympic delegation,condensed efforts of countless people for the bid of the Winter Olympics.And 9 people described Chinese advantages and enthusiasm omnibearingly,playing a key role in the success of Beijing’s bid.The previous academic research almost analyzed the overall advantages and disadvantages of the countries bidding for the Olympic Games,or analyzed presentation report and propaganda films respectively.And there exist no in-depth study for the events in the final statement-day of Chinese bidding for the Winter Olympics,especially discussing about how did presentation report and propaganda films cooperate with each other and then discussing about Narrative strategies of Olympic Winter Games with Chinese characteristics.The research objects of this study are the presentation report and four propaganda films in the final statement-day of Chinese Olympic delegation,including text information,video information and audio information.Moreover,this study utilize the literature review method,case study method,pragmatic analysis method,and mathematical statistics method and other research methods,to finish the pragmatic analysis and the narrative strategy analysis of the presentation report and the propaganda films.Firstly,this paper completed the pragmatic analysis of the presentation report and the propaganda films,including propagation theme,subject,object,structure and rhetoric.The research conclusions showed that the presentation report and the propaganda films utilized the linguistic adaptation theory,the language behavior theory and the discourse-historical analysis theory.Then,we explored how the pragmatic analysis results could be applied into the narrative strategy.The research conclusions showed that,in presentation report,multiple relationships interact and develop,enriching the the propagation theme;the experssion content is clear and focused,stroking the judgements’ concerns directly.In propaganda films,the symbols express profoundly,and offer an extraordinary glimpse,enhancing the national culture infection;the detail setting connects both the Western and the traditional China culture,and shows emotional closeness,constructing psychological identity.These are all worthy of reference in the future bid for the Olympic Games and other major sports events.