The Impact Of Self-Objectification On Female Postgraduates’ Reproductive Risk Perception:Social Media As A Mediator

The seventh census data released in May 2021 shows that the average annual growth rate of China’s population from 2010 to 2020 is 0.53%,and the proportion of people over60 years old reached 18.70%.Aging population has increasingly become a serious problem.Fertility has become an important issue in social development.But at the same time,the fear of children and marriage among young people is triggered by social media and linked into a long-standing negative social emotion.Previous studies on women’s fertility desire and fertility risk have only made economic sociological or psychological explanations.This paper takes female postgraduates as a typical sample to study the cutting-edge view of contemporary female fertility,and innovatively takes into account the personal characteristics and media use behaviors of female postgraduates,aiming to provide another way to understand the "phobia of fertility" of contemporary young women,the results of this paper can provide a brand-new and actionable direction for thinking about strategies to relieve the "phobia of fertility ".This study used a combination of questionnaire survey and in-depth interviews.Firstly,This study constructs two impact modela hypothetical with five variables,including selfobjectification,objectified information search,reproductive risk perception and reproductive willingness Through in-depth interviews,this study explored the arousal process of social media use on reproductive risk perception in more detail.The research results show that: 1)The reproductive intention of female postgraduates presents the characteristics of " idealization" and "instability".2)Information seaching of objectified information has become an important part of female postgraduates’ social media use.Selfobjectification has a significant positive impact on the information seeking of objectified information.3)Active search for objectified information plays a mediating role in selfobjectification and perception of risk of reproductive harm.The physical damage caused by childbirth to the female body has become a major pessimistic factor affecting the willingness of female postgraduates to bear children.