Research On The Influence Of Government Subsidies On The Competitiveness Of Video Game Companies

As a sunrise industry,the game industry is not only driving economic growth,but also a means for the country to export culture.As an industry based on scientific and technological innovation,the government’s sustain for the game industry has continued to increase.Meanwhile,it can be found that government subsidies and enterprise R&D investment are important factors affecting the sustainable development and competitiveness of enterprises.Since the improvement of the competitiveness of game listed companies is promoting whole game industry,this paper focuses on how government subsidies affect the competitiveness of game listed companies from two aspects: First,the direct impact of government subsidies on the competitiveness of game listed companies;Second,from the perspective of intermediary effect,whether the R&D investment of enterprises plays an intermediary role between government subsidies and the competitiveness of listed companies..Firstly,obtain the data,extract the indicators from the scale,growth and efficiency factors of game listed companies to build a factor analysis model of competitiveness,so as to score and objectively analyze the competitiveness of enterprises.Based on the existing literature,this paper analyzes the mechanism of the impact of government subsidies on the competitiveness of game listed companies,and analyzes the intermediary role of enterprise R&D investment in the impact of government subsidies and the competitiveness of game listed companies.Build a regression model of the competitiveness score of game listed companies obtained from government subsidies,enterprise R&D investment and factor analysis.Finally,through regression analysis,this paper studies the impact of government subsidies on the competitiveness of game enterprises.The results show that:(1)government subsidies have a significant positive impact on the competitiveness of game enterprises.Government subsidies can improve the competitiveness of enterprises and establish a theoretical basis for government subsidies;(2)There is a significant positive correlation between government subsidies and enterprise R&D investment,which supports the inductive effect of government subsidies on Enterprise R&D investment,that is,the higher the government subsidies,the higher the enterprise R&D investment;(3)without considering the impact of government subsidies,enterprise R&D investment is positively correlated with enterprise competitiveness;(4)Enterprise R&D investment plays an intermediary role in the relationship between government subsidies and enterprise competitiveness,that is,the impact of government subsidies on enterprise competitiveness,of which 17.465% of the intermediary effect plays a role through the R&D investment of game listed companies.In addition,according to the research results,the following policy suggestions are put forward: first,optimize the allocation of government subsidy resources and improve the game industry policy.Second,improve the audit standards of game projects and encourage enterprises to develop independently;Third,enhance enterprise brand awareness and strengthen inter industry exchanges and cooperation.Finally,the innovations and shortcomings of this paper are as follows: First,this paper takes the game listed companies with less existing literature as the research object,and introduces government subsidies and enterprise R&D investment into the competitiveness influence mechanism;Secondly,the competitiveness of game listed companies can be calculated by factor analysis,and the comprehensive score can be calculated as the evaluation index of the competitiveness of game listed companies;Thirdly,this paper takes enterprise R&D investment as an intermediary variable to analyze its mechanism between government subsidies and enterprise competitiveness.The shortcomings mainly lie in the lack of data and the limitations of the research object.In addition,due to the lack of listing time of some companies,this paper does not study the lag effect of government subsidies.After accumulating some data,we can do further research.