Under the background of the world’s major changes unseen in a century and the era of informatization,the fundamental task of building morality and cultivating talents in colleges and universities is facing more severe challenges,and the requirements for improving the precision of ideological and political education are getting higher and higher.The philosophical thinking contained in the word "precision" It has a directional guiding role for the ideological and political education work in colleges and universities.The purpose of precise ideological and political education is to realize the precise connection between the supply of ideological and political education and the needs of students for education.At present,the mechanism support of the "big ideological and political" pattern and the technical support of the wide application of big data provide opportunities for improving the precision of ideological and political education.However,in the links of identification,supply,evaluation and management,there are still massive amounts of educational object information,education "supply" and "demand" are unbalanced,traditional evaluation methods are lagging behind,and the sharing of all aspects of education is weak.With the development of information technology,the fourth technological revolution centered on big data is changing all aspects of society.As technology and science,big data is applied to the field of ideological and political education,which can not only objectively record the learning and living conditions of educational objects.It can also further analyze and mine the educational needs of educational objects based on behavior data,and predict the development trend of future thoughts and behaviors.Therefore,colleges and universities should take advantage of big data’s own characteristics such as large scale,variety,fast processing,and precise analysis.In identifying educational objects,real-time observation of "static" and "moving" states of college students should be used to form student portraits,so as to achieve "precise identification";In terms of supplying educational content,use the big data integration function to improve the construction of the campus big data platform,integrate educational resources and information data,study and judge the ideological needs of educational objects,and intensively research educational content to achieve "precise" supply;In education evaluation,use big data mining technology to improve the scientific evaluation system,formulate differentiated evaluation strategies,and grasp the actual effect of ideological and political education in time to "prescribe the right medicine" and achieve "precise" education evaluation;For the problems of "security and privacy" that exist in data assistance,colleges and universities need to strengthen big data management,maintain data security,and promote the conscious participation of educational objects in ideological and political education.The "precision" and "accuracy" of ideological and political education ensure the orderly and effective ideological and political education,and achieve the "precision" of education management.The nurturing measures of big data academic ideological and political education provide "new significance" for ideological education in colleges and universities,and open up an important way for political education to "The new track".It is of great significance to ensure the realization of the fundamental task of building morality and cultivating people in the new era. |